Breakthru Beverage Recognized for Superior Performance at 2017 Brown-Forman Road to 150 Awards

Apr. 6, 2017

At this year’s annual Brown-Forman “Road to 150” awards ceremony, Breakthru Beverage was recognized for superior distributor performance across several categories.

Breakthru was honored to have seven of our markets represented at “Road to 150,” including Breakthru Arizona, Florida, Illinois, Minnesota, New Jersey, Nevada and South Carolina.

Four markets—Arizona, Illinois, Nevada and South Carolina—were further recognized for super performance. To win, recipients had to be in the top 10 percent of goal attainment, deliver the most points over goal and demonstrate outstanding brand activation.

Breakthru SC had a standout year, earning the top overall Middleweight performance award on Key Imperative Brands, as well as winning recognition in all but one of the award categories.

Congratulations to these Breakthru markets for their exceptional performance! 

Breakthru AZ: WINNER, North American Premium Whiskey in the Heavyweight Division
Breakthru AZ: FINALIST, Luxury Craft, Heavyweight Division 
Breakthru AZ: FINALST, Key Imperative Brands in the Heavyweight Division

Breakthru IL: FINALIST, National Retail Survey Result Jack Daniels Family of Brands Execution Award in the Heavyweight Division

Breakthru SC: WINNER, Key Imperative Brands in the Middleweight Division
Breakthru SC: WINNER, Jack Daniels Tennessee Whiskey in the Middleweight Division
Breakthru SC: WINNER Jack Daniels Honey and Jack Daniels Fire in the Middleweight Division
Breakthru SC: WINNER, National Retail Survey Result Jack Daniels Family of Brands Execution Award in the Middleweight Division
Breakthru SC: FINALIST, North American Premium Whiskey in the Middleweight Division

Breakthru NV: FINALIST, Key Imperative Brands in the Heavyweight Division
Breakthru NV: FINALIST, Jack Daniels Tennessee Whiskey in the Heavyweight Division
Breakthru NV: FINALIST, Jack Daniels Family of Brands Execution Award, Heavyweight Division