Corona’s Premier Draft Pick

3/26/2019

 

What’s your top draft pick? For many consumers across the country, it’s going to be Corona Premier. This groundbreaking light beer from Corona has been a huge hit with consumers in both bottles and cans, but now for the first time ever it will also be available on draft. This is big news for light beer lovers and the bars and restaurants who serve them.

Spotlight on Corona

U.S. consumers love Corona, making it the number one imported beer for 20 years, and the number one imported light beer for over a decade, according to a statement from the company. Last year, as you know, the company expanded its U.S. portfolio with Corona Premier, a smooth lager that captured the taste and essence of Corona with only 90 calories and 2.6g carbs.

At the time, Corona’s Vice President of Marketing, John Alvarado, touted the appeal Premier would have with men 35 and older, who make up 43 percent of the light beer segment and 54 percent of the volume, according to IPSOS Alcohol Consumption Tracker. Alvarado said in a statement that “Corona Premier offers the light beer experience men 35 plus have been waiting for. These guys have upgraded just about every brand in their life since college—now it’s time to upgrade their beer, too.”

Now, those same light beer drinkers who picked up Corona Premier in a bottle or a can will be able to enjoy the experience and flavor of Premier on tap.

Premier Taste

Corona Premier has found a sweet spot with consumers looking to find more health-conscious beer options to fit their changing lifestyles. Delivering an impeccable taste experience in a low-carb format, Corona Premier is an idea beer for on-premise sales, providing a delicious experience for consumers without the carbs and calories of other offerings.

Like the original Corona, Premier is an American Lager with a light golden hue, and an IBU of 7. At just 4% ABV, 90 calories, and 2.6g of carbs in a 12 ounce pour, Premier is a delightfully balanced beer, with a touch of sweetness and a clean, pleasantly dry finish. Corona describes it as “the smoothest, most drinkable Corona,” one that holds great appeal for Corona’s already massive fanbase in the States.

Premier is a perfect complement to lighter dishes on your menu, too, pairing deliciously with seafood and shellfish, grilled pork and chicken, and any entrees with light, bright flavors. 

Talk to your Breakthru Sales Consultant to place your order today and find out more ways you can leverage Premier on tap.
 
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