Winter with Diageo

Nov. 13, 2017

What's New Diageo


Each year, the holiday season brings exciting innovations and other ways for the world’s largest spirits company to reach consumers in your neighborhood. See what Diageo has in store for this season.


The Return of Peppermint Smirnoff

Like the Thanksgiving Day Parade or round-the-clock Christmas music on the radio, the return of Smirnoff Vodka’s beloved Peppermint innovation signals that the holiday season is in full swing. Consumers love the fun scratch-and-sniff bottle as well as the delicious peppermint flavor inside. Here are three recipes to add to your menu.

Smirnoff Peppermint Martini Photo

Smirnoff Peppermint Martini

• 1.25 oz Smirnoff Peppermint Twist
• 0.5 oz Baileys Original Irish Cream Liqueur

Shake ingredients over ice and strain into a chilled martini glass. Garnish with grated nutmeg and a mini candy cane.


Smirnoff Peppermint Hot Chocolate Photo

Smirnoff Peppermint Hot Chocolate

• 1.5 oz Smirnoff Peppermint Twist
• 6 oz hot chocolate

Pour shot of Smirnoff Peppermint Twist into hot chocolate. Garnish with whipped cream and a peppermint stick.


Smirnoff Peppermint Twist Shot Photo

Smirnoff Peppermint Twist Shot

• 1.5 oz Smirnoff Peppermint Twist

Shake over ice and strain into a chilled shot glass with crushed peppermint rim.


Baileys Gets Festive

Baileys Irish Cream Subheader Image


As you know, the holiday season is the biggest time of the year for Baileys. According to Nielsen data, 47% of all Baileys sales are made during the holiday season. That’s a stat worth celebrating, and the newest Baileys LTO lineup pays tribute to the magic of the season. Stock up on these delightful bottles while supplies last.


Talk to your Breakthru Sales Consultant about these and other ways for Breakthru and Diageo to make your business’s holiday dreams come true.

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