Now Trending: Grapefruit Shines this Summer

Jun. 15, 2015

Grapefruit is on the path to be the citrus darling of 2015. Already Forbes Flavor Trends, Bon Appétit Flavor Trends and other media sources have identified grapefruit as one of the year’s most popular flavors.

With 19% growth in the off premise market and a 15% rise on cocktail menus, grapefruit beverages are creating a stir throughout the U.S. this summer.

"I predict that grapefruit flavor will take off this year, specifically the Texas red grapefruit" said Progressive Grocer Chief Content Editor Meg Major in a Forbes.com interview. "If you’ve ever had one, it has a sensational taste that’s very sweet and unlike other grapefruit."

Grapefruit’s diverse flavor profile—sweet, tart, bitter and acidic—allows it to stand up to a variety of flavors. One of the more popular combinations, grapefruit and mezcal, is sure to be a favorite this summer as the smoky spirit is seeing a revival.

Also popular in the beer category, sessionable, low-alcohol grapefruit radlers and shandies have been rising in sales, and are sure to be hot this summer for both on and off-premise accounts.

Take advantage of the revitalized citrus segment by stocking up on some of our best-selling grapefruit products from across our portfolio.

Ballast Point Grapefruit Sculpin

Grapefruit Sculpin is the latest take on this signature IPA. The tart freshness of grapefruit perfectly complements Sculpin’s citrusy hop character. Grapefruit’s a winter fruit, but this easy-drinking ale tastes like summer.

Finlandia Grapefruit Vodka

This fresh, citrusy, vodka won the Double Gold Medal for Best Flavored Vodka at the 2011 San Francisco World Spirits Competition. Impeccably clean, its flavor has juicy, tart and ripe notes.

Skyy Infusions Texas Grapefruit Vodka

Pairing its proprietary, innovative infusions process with one of the juiciest grapefruit varietals, SKYY Infusions Texas Grapefruit has captured the true taste of fruit ripened on the tree until the peak of perfection. SKYY Infusions Texas Grapefruit delivers a bold flavor that is ideal for the ingredient-driven cocktail trend.

Traveler Beer Co. Illusive Traveler

Illusive Traveler is a wheat ale brewed with real grapefruit, giving it a satisfying citrus aroma for a refreshing, flavorful drinking experience. Brewed with two-row malted barley, malted wheat and Hallertau hops, this 4.4% ABV ale is spectacularly sessionable.

Palm Breeze Ruby Red Citrus

Grapefruit, or Citrus paradisi, was originally called "The Forbidden Fruit" when discovered in the Caribbean. This refreshing flavor has the aroma of freshly picked grapefruit, with a crisp, spritzy taste.