Breakthru Beverage Illinois
Welcome to

Breakthru Beverage Illinois

As the state’s oldest and most established distributor, Breakthru Beverage Illinois first began its operations out of a single warehouse in 1946. Today, Breakthru Illinois delivers to every corner of the state, utilizes the most innovative technology and employs the industry’s most knowledgeable salesforce.


Formerly known as: Wirtz Beverage Illinois


The Breakthru Illinois Leadership Team supports the company’s core operations and strategic vision.

Close David Lockie

David Lockie

President, Midwest Region

David Lockie serves as President Midwest of Breakthru Beverage Group, leading the company’s operations in Illinois, Minnesota, Wisconsin and Pennsylvania. In this role, he drives the regional strategy and aligns priorities with the company’s corporate and strategic vision.

David is a seasoned leader with nearly 32 years of industry experience.  Most recently, he was Senior Vice President of Sales & Marketing for Wirtz Beverage Illinois and Minnesota.  There he successfully led sales strategies including planning, implementation, measurement and supplier acquisition, and was also responsible for the company’s joint venture in Iowa.

Prior to joining Wirtz Beverage, David served as President of Glazer’s Illinois, managing the company’s portfolio on a statewide basis. His experience also includes a tenure as President of Johnson Brothers of Illinois. David is a seasoned integration and change management leader.

He began his career with Romano Brothers, eventually transitioning to E&J Gallo Winery.  At Gallo, David was the Midwest and Mid-Central Division manager of the company, overseeing execution of Gallo’s retail programming and brand standards in each of the respective regions.

David is a graduate of DePauw University.

Close Mike Shiffer

Michael Shiffer

Vice President Sales, Illinois, Avant Division

As Vice President of the Avant & Premier Division, Shiffer’s team is responsible for driving sales performance of all Breakthru Beverage IL suppliers in some of the most specialized accounts in the state.  He is also tasked with properly aligning with Trade Development and building long-lasting relationships with customers and suppliers.
Prior to this role, he served as Director of the Horizon Division for Wirtz Beverage IL, where he led the team to peak performance year-over-year.  The Horizon Division covers Chicagoland, Heartland and encompasses several teams that represent all WBI suppliers.

Prior to his time with Wirtz Beverage, Shiffer spent time with multiple distributors as well as the E&J Gallo Winery, where we worked as Field Marketing Manager, Division Manager and Director of Customer Development.

Shiffer began his career in the alcohol beverage industry immediately after graduating from the University of Iowa.

Close Al Bruni

Al Bruni

Vice President, Spirits

As a veteran of the beverage alcohol industry for over 20 years, Al Bruni joined Wirtz Beverage Illinois in 2011 as the VP for the Alliance Division. In that role, he was responsible for building and overseeing the division.

In January of 2013, Al transitioned into his current role as VP of Sales and Marketing Spectrum Division: Spirits for Breakthru Beverage IL where he is responsible for over 55 key spirit suppliers. Al also manages the Summit and Horizon sales division, as well as the Illinois shared divisions.

Previously, Al spent 20 years with Bacardi USA where he held in various sales management roles in 11 different states throughout the USA.

Al is a graduate of The University of Miami.

Close Steve Lesak

Steve Lesak

Vice President, Sales, Illinois, Spectrum Wine Division

In his role as Vice President of Sales for the Spectrum Wine Division at Breakthru Beverage Illinois, Steve Lesak is responsible for over 60 suppliers, 3.6 million cases and $220 million dollars in sales annually.

He has over 26 years of experience with both distributors and suppliers such as: Romano Brothers Beverage Company, Johnson Brothers Liquor Company, Glazers Distributing, and The E&J Gallo Winery.

Steve has a Bachelors of Science in Management from Northern Illinois University.
Daniel Mucciolo

Daniel Mucciolo
Vice President General Manager


At Breakthru Illinois, we’ve stocked our team with many of the industry’s brightest beverage talents in beer, wine and spirits.

Alchemy Room in Cicero, IL

Alchemy Room

Within Breakthru Beverage Illinois’ 600,000 square foot warehouse, you can step into The Alchemy Room, a state-of-the-art beverage laboratory where bar staffs and managers can work with our experts to take their beverage program to the next level. The Alchemy Room is fully stocked with the latest appliances, bar tools and the world’s best products. It is the perfect place to host trainings, tastings and industry events.

Our Brands

Whether you're looking for wine, spirits, beer or non-alcoholic products, we've got what you need.

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Japanese Beverage


Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

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