Breakthru Beverage California
Welcome To

Breakthru Beverage California

Breakthru Beverage California, formerly Wine Warehouse, is a multi-generational, family owned and operated, wholesale distributor of fine wine, beer and spirits for California. The company was established in 1973 by passionate wine collectors, Bob and Jim Myerson, who sought to bring fine wine to a new and rapidly growing market.

That same vision and commitment to quality continues today. Breakthru Beverage California’s unique brand and category mix is a nationally recognized portfolio in the premium beverage alcohol space. Our dedicated and knowledgeable employees are uniquely qualified to deliver this exceptional portfolio to one of the most sophisticated and demanding markets in the country. Under the leadership of our dynamic executive team, including second-generation owners, Jim Myerson and Linda Myerson Dean, Breakthru Beverage California continues a tradition of bringing superb products to California supported by an unsurpassed team of dedicated professionals.

To visit the main website for Breakthru Beverage California, please visit this link.

Leadership

Supporting the company's core operations and strategic vision is the Breakthru Beverage leadership team.

Jeremy Tostrup

Jeremy Tostrup
President, West U.S. Region

Greg Akins

Greg Akins
Executive Vice President

Keith Smith

Keith Smith
Chief Financial Officer

Shawn Michael

Shawn Michael
Chief Information Officer, Executive Vice President of Operations

Marlo

Marlo Smith
Executive Vice President, Human Resources

Dan Melvin

Dan Melvin
Vice President, Chains

Trevor Thiret

Trevor Thiret
Senior Vice President of Sales

Jonathan Rhodes

Jon Rhodes
Vice President, Trade Development

Carlos Ballester

Carlos Ballester
Vice President, Operations

John Sladek

John Sladek
Vice President, Sales, Northern California

Our Brands

 

This catalog does not reflect inventory or availability. Please reach out to your BBG sales consultant or local office for more information.

 

Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

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