Welcome To

Breakthru Beverage California

Breakthru Beverage California, formerly Wine Warehouse, is a multi-generational, family owned and operated, wholesale distributor of fine wine, beer and spirits for California. The company was established in 1973 by passionate wine collectors, Bob and Jim Myerson, who sought to bring fine wine to a new and rapidly growing market.

That same vision and commitment to quality continues today. Breakthru Beverage California’s unique brand and category mix is a nationally recognized portfolio in the premium beverage alcohol space. Our dedicated and knowledgeable employees are uniquely qualified to deliver this exceptional portfolio to one of the most sophisticated and demanding markets in the country. Under the leadership of our dynamic executive team, including second-generation owners, Jim Myerson and Linda Myerson Dean, Breakthru Beverage California continues a tradition of bringing superb products to California supported by an unsurpassed team of dedicated professionals.

To visit the main website for Breakthru Beverage California, please visit this link.

Leadership

Supporting the company's core operations and strategic vision is the Breakthru Beverage leadership team.

Jeremy Tostrup
President, West U.S. Region

Greg Akins
Executive Vice President

Keith Smith
Chief Financial Officer

Shawn Michael
Chief Information Officer, Executive Vice President of Operations

Marlo Smith
Executive Vice President, Human Resources

Dan Melvin
Vice President, Chains

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Trevor Thiret
Senior Vice President of Sales

Jon Rhodes
Vice President, Trade Development

Carlos Ballester
Vice President, Operations

John Sladek
Vice President, Sales, Northern California

Our Brands

Whether you're looking for wine, spirits, beer, or non-alcoholic products, we've got what you need.

See Brands

Wine

Spirits

Beer

Craft

Japanese Beverage

Non-Alcoholic

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