Breakthru Beverage California
Welcome To

Breakthru Beverage California

Breakthru Beverage California, formerly Wine Warehouse, is a multi-generational, family owned and operated, wholesale distributor of fine wine, beer and spirits for California. The company was established in 1973 by passionate wine collectors, Bob and Jim Myerson, who sought to bring fine wine to a new and rapidly growing market.

That same vision and commitment to quality continues today. Breakthru Beverage California’s unique brand and category mix is a nationally recognized portfolio in the premium beverage alcohol space. Our dedicated and knowledgeable employees are uniquely qualified to deliver this exceptional portfolio to one of the most sophisticated and demanding markets in the country. Under the leadership of our dynamic executive team, including second-generation owners, Jim Myerson and Linda Myerson Dean, Breakthru Beverage California continues a tradition of bringing superb products to California supported by an unsurpassed team of dedicated professionals.

To visit the main website for Breakthru Beverage California, please visit this link.

Leadership

Supporting the company's core operations and strategic vision is the Breakthru Beverage leadership team.

Close Jeremy Tostrup

Jeremy Tostrup

President, West U.S. Region

Jeremy Tostrup has been appointed Regional President, West U.S., effective June 1. Jeremy will lead all aspects of market and business operations performance for the company’s new West U.S. Region, including Arizona, Nevada, Colorado, and the newest addition to the Breakthru family, California.

Jeremy is a 20-years-plus industry veteran who started in 1999 as a fine wine sales associate with Beverage Distributors, Charmer Sunbelt’s Colorado operation. He then became the Director of Training and Development, implementing key sales systems and product knowledge programs market wide. He was promoted to Division Manager for On Premise and Mountains, followed by Off Premise Division Manager for the company’s United Division. In 2012, Jeremy was promoted to Vice President, Summit Spirits and Beer Division; and in 2016 was appointed to his current role as Executive Vice President, Colorado.

Jeremy has a proven track record of fostering an inclusive work culture and implementing DE&I strategies to drive associate engagement. His leadership capabilities and business operations expertise will serve the region well as he continues to advance Breakthru’s talent agenda by promoting inclusivity and development and serving as a champion for positive change across the region. 

Jeremy attended St. John’s University where he studied Political Science and Philosophy and played football. He is passionate about volunteering and serving his community, currently serving as a Board Member for the Javonte Williams Foundations and a former Board Member for the Emmanuel Sanders Foundation. Jeremy lives in Parker, CO, and has two children.

Tandy Harvey

Tandy Harvey
Executive Vice President

Keith Smith

Keith Smith
Chief Financial Officer

Shawn Michael

Shawn Michael
Chief Information Officer, Executive Vice President of Operations

Dan Melvin

Dan Melvin
Vice President, Chains

Trevor Thiret

Trevor Thiret
Senior Vice President of Sales

Jonathan Rhodes

Jon Rhodes
Vice President, Trade Development

Carlos Ballester

Carlos Ballester
Vice President, Operations

John Sladek

John Sladek
Vice President, Sales, Northern California

Our Brands

 

This catalog does not reflect inventory or availability. Please reach out to your BBG sales consultant or local office for more information.

 

Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

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