When the fashion industry’s top talent descends upon Charleston every year for Charleston Fashion Week, it’s only appropriate that the setting be serving equally impressive drinks.
Thanks to William Grant & Sons, O’Neill Vintner’s & Distillers and Island Coastal Lager—trusted partners of Breakthru Beverage South Carolina—the 2018 edition of CFW boasted one of the best bar programs yet.
WILLIAM GRANT & SONS
“Charleston Fashion Week is a perfect platform to showcase our brands,” said Joshua Dietz, Senior District Manager, William Grant & Sons. “Our portfolio of premium spirits is familiar with the CFW crowd, and this event is a great opportunity for us to reintroduce them to our brands.”
O'NEILL VINTNER'S & DISTILLERS
“We’re proud of these creative partnerships that we’ve build with Breakthru South Carolina,” said Logan Laubach, Southeast Regional Manager, O’Neill Vintners & Distillers. “We thrive by word of mouth. Consumers will tell their friends about that Day Owl Rosé they had at Charleston Fashion Week!”
ISLAND COASTAL LAGER
“This is a great event that has really grown over the years,” said Scott Hansen, Co-Owner, Island Coastal Lager. “Consumers have been loving the beer, they love the can and in particular, the design of the can, so we decided to go big into Fashion Week because we thought the beer would connect with the crowd.”
The event wasn’t just an awareness boost for our suppliers—our customers also got in on the action.
“Every night during Charleston Fashion Week, one of our Charleston bars were serving a unique cocktail exclusive to this event,” said James Farra, Marketing Manager, Breakthru South Carolina. “The cocktail scene in Charleston is among of the fastest-growing in the nation, and this event is an perfect showcase for our talented mixologists to serve up trending cocktails and promote their business to a crowd of potential customers.”
CHARLESTON FASHION WEEK SIZZLE REEL