From palette to palate, Veuve Clicquot’s COLORAMA is a gorgeous, delicious treat for Champagne lovers and fans of Madame Clicquot’s iconic namesake label. This new, limited time offer packaging pays tribute to the legacy of Madame Clicquot, who understood the importance of a wine’s visual appearance, as well as its taste. “Our wines must be flattering both on the palate and on the eyes,” Clicquot famously said, and the COLORAMA project takes that sentiment to heart.
Color is a foundational element of Veuve Clicquot Yellow Label, and a source of boundless creativity, inspiration, and audacity, according to the company, integrated into everything the House does. This new packaging playfully honors the importance of color at Veuve Clicquot, evoking the shape of an artist’s paint tube, and reflects the iconic design of the Clicquot’s yellow label, giving a nod to the house’s long and successful history of blending wines, just as artists blend colors.
According to Veuve Clicquot, the design acknowledges the artistry with which “our winemakers blend wines with the same great savoir-faire and skill as artists who blend colors.” Clicquot’s artistic winemakers work with a priceless, unique collection of more than 400 reserve wines, spanning three decades, to perpetuate the beloved House style consumers know and expect from the brand year after year.
In addition, the packaging can also keep a bottle cool for up to two hours, adding an attractive element of functionality to its whimsical form. Inside the packaging, consumers will find the same glorious Champagne liquid that has made Veuve Clicquot an icon in the industry. Visually, the wine looks incredible, with a golden yellow color and a delicate necklace of bubbles. The nose offers elements of white fruits, vanilla and brioche, and the taste is at once fresh and forceful.
Your Breakthru Sales Consultant can tell you more about this innovative packaging and the gold standard liquid within, and how both can help your bubbly business grow this season. Add COLORAMA to your order now while supplies last.