No Need for Luck: Tullamore D.E.W. Brings Big Win for Irish Whiskey



There was no need for magical charms or intervention from tiny mythological creatures on behalf of Tullamore D.E.W. at the International Wine & Spirits Competition this year, as Tully’s beloved 18 Year Old Single Malt won the Worldwide Whiskey Trophy, making them the first whiskey from the Emerald Isle to take the top honor since 2009.

John Quinn, Tullamore D.E.W. Global Brand Ambassador, praised the event and the Tullamore team, saying, "It is wonderful to see this prestigious award being given to an Irish Whiskey and of course we're over the moon that our own Tullamore DEW 18 Year Old Single Malt has been chosen. The four cask finish—bourbon, Oloroso sherry, port and madeira—gives it a gentle complexity with beautiful baked apple and dried fruit notes coming through."

For nearly 50 years, the annual IWSC has been judging wine and spirits based not just on organoleptic judgement but where all entries also had to undergo chemical analysis. Tullamore D.E.W. Irish whiskey is triple distilled and a blend of all three types of Irish whiskey: grain, malt and pot still. The sweet softness of grain whiskey, soft spice from the pot still and fruitiness of the malt create a uniqueness of flavor, consistency and complexity, and the judges at this year’s event can attest.

Tullamore D.E.W. is the world's second largest Irish whiskey brand with global sales of more than one million nine-liter cases moved annually, and already boasts an impressive array of awards:

Tullamore D.E.W. 18 Year Old Single Malt was awarded a Master at the 2016 Global Irish Whiskey Masters competition.
Tullamore D.E.W. 14 Year Old Single Malt won Gold medals at the 2016 Global Irish Whiskey Masters and International Spirits Challenge Awards 2016. 

Tullamore D.E.W.'s award-winning range includes Tullamore D.E.W. Original, Tullamore D.E.W. 12 Year Old Special Reserve, Tullamore D.E.W. 15 Year Old Trilogy, Tullamore D.E.W. 14 Year Old Single Malt, Tullamore D.E.W. 18 Year Old Single Malt, Tullamore D.E.W. Cider Cask Finish, Tullamore D.E.W. Phoenix and Tullamore D.E.W. XO Rum Cask Finish.

Talk to your Breakthru Sales Consultant about putting these award-winning whiskeys to work for your business.

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