This month, Rémy Martin kicked off the fifth season of their Producers Series, a program described by the company as “a music platform designed to discover and celebrate emerging music producers.” This year, Rémy Martin is renewing their commitment to emerging artists by partnering in this search with three-time Grammy-nominated hip-hop artist Big Sean, plus breakout producer Mustard, to find the next big producer.
The winner of the Producers Series will get a co-sign from Big Sean and Mustard to produce a song and lyric music video, and the company will work with Live Nation entertainment to promote the series through exclusive digital content, live events and more. The Producers Series also brings significant attention to the Rémy Martin brand as the tour puts the iconic cognac in the spotlight at special, high-profile events in seven of the nation’s biggest markets.
Big Sean is anxious to meet the next generation of producers. "It's a great opportunity to link with aspiring producers and people who might have the next sound, or be the next big producer,” he said. "It's exciting to think a star can be discovered through this competition and that's what I'm most excited for, is to find the next new talent and work with them!"
In addition to driving music forward, the series is also a powerful tool for the company to reach consumers throughout the nation. Sarah Long, Chief Marketing Officer of Rémy Cointreau Americas elaborated on what the program means for Rémy Martin. "Whether it is music making or Cognac making, success is best achieved in a collaborative manner and we will continue to provide a music platform to spotlight and elevate such talent,” she said.
Mustard expressed excitement for the most fundamental aspect of the series, saying, “I'm here to help make dreams come true!" He elaborated that "Big Sean and I are looking for the hottest new tracks out there from anyone and everyone, whether a first time beat maker or full-time producer.”
The showcase series kicks off June 28th in New York, where the organizers will host four regional finalists that will perform for a chance to advance to the finale. The series will also visit Chicago, Detroit, Miami, Atlanta, Houston and Las Vegas and culminate in Los Angeles on September 26, where the top seven producers will battle to be the last contestant standing.
Rémy Martin continues to champion the many talents and creative genius of music producers by bringing together both established and developing artists in the spirit of collective success—a shared belief that success is best achieved and celebrated together. At Breakthru, we are honored to celebrate the success of our partners and colleagues at Rémy Martin. Speak with your Breakthru Sales Consultant to find out more about Rémy Martin’s incredible portfolio, live events and how your business can grow with Rémy Martin.