For more than 148 years, Brown-Forman has taken great pride in responsibly building brands that thrive and endure for generations. 2020 will mark the company’s 150th anniversary, and in anticipation of this milestone, a 10-year strategy was designed to continue and strengthen Brown-Forman’s tradition and vision: The Road to 150.
An integral component of the Road to 150 is recognizing superior distributor performance. We are pleased to announce that 10 Breakthru Beverage Group markets – Arizona, Colorado, Florida, Maryland, Minnesota, Pennsylvania, South Carolina, Virginia, Washington D.C. and Wisconsin – earned the right to participate in the 2018 awards at Trinity College in Dublin, Ireland.
In addition to earning the right to participate, Breakthru South Carolina, Pennsylvania, Arizona, Colorado and Florida were further recognized for their superior results.
Breakthru South Carolina deserves special acknowledgement for outstanding performance in the Prime Division, earning the top overall award for Key Imperative Brands, the top award for Jack Daniel’s Craft and Premium Whiskeys, and the top award for Premium Wines. South Carolina was also a finalist for the Jack Daniel’s Tennessee Whiskey, Tennessee Honey and Tennessee Fire Awards. Congratulations to Sean O’Connor, Tim Daning, Jeff Pletcher and the entire South Carolina sales and marketing teams!
Please join us in congratulating these markets for their exceptional performance:
South Carolina
- Winner: Key Imperative Brands Award in the Prime Division
- Winner: Jack Daniel’s Craft and Premium Whiskey Award in the Prime Division
- Winner: Premium Wine Award in the Prime Division
- Finalist: Jack Daniel’s Tennessee Whiskey, Tennessee Honey, Tennessee Fire Award in the Prime Division
Arizona
- Winner: Jack Daniel’s Craft and Premium Whiskey Award in the Select Division
Pennsylvania
- Winner: Premium Wine in the Prime Division
- Finalist: Key Imperative Brands Award in the Select Division
- Finalist: Jack Daniel’s Tennessee Whiskey, Tennessee Honey, Tennessee Fire Award in the Prime Division
Colorado
- Finalist: Premium Wine in the Select Division
Florida
- Finalist: Jack Daniel’s Craft and Premium Whiskey Award in the Footprint Division