Breakthru Gives Back

Breakthru Beverage Group Sponsors No Kid Hungry’s Taste of the Nation Events to Fight Child Hunger

Breakthru Beverage in the news

Aug. 24, 2022

Breakthru Beverage Group has been a longtime contributor and collaborator with No Kid Hungry, an organization dedicated to fighting childhood hunger the United States.

Share Our Strength launched NKH in 2010 as a national campaign to end hunger with a commitment to educating people on the prevalence of child hunger and giving resources to communities that suffer from hunger.

According to the U.S. Department of Agriculture, a record low of 10.7 million children lived in a family considered “food insecure” in 2019. With the onset of the COVID-19 pandemic, struggling families were overwhelmed with hardships like unemployment, hospital bills, evictions, and school closures.

No Kid Hungry helped close this gap by granting resources for children and sought to provide kids with three healthy meals a day through emergency grants, advocacy on Capitol Hill, and a free meals finder program accessible online.

Donations are an integral part of their pledge to end childhood hunger as well, and we were excited to have the opportunity to sponsor three of their fundraising events this year.

Coming off a two-year pandemic hiatus, No Kid Hungry’s Taste of the Nation culinary events successfully brought top chefs, mixologists, restaurants, and bars together to showcase creative craft cocktails and culinary creations for a good cause. Breakthru Beverage gladly provided alcoholic beverages for talented mixologists to create tasty, flavorful drinks with our most-awarded brands.

The Chicago leg of the series had over 600 attendees, 43 featured restaurants, 15 beverage brands, five national sponsors and 13 local sponsors including Breakthru. The D.C. event had over 600 attendees, 22 restaurants, 12 beverage brands, five national sponsors, and 10 local sponsors.

Breakthru Beverage was also a beverage sponsor for the NKH D.C. Dinner that raised alone over $545,000 with over 250 attendees and seven highlighted chefs.

“We are thrilled to help NKH re-launch in-person events and welcome Taste of the Nation to the Washington, D.C. market,” said Felicia Ganthier, Director, Corporate Social Responsibility, Breakthru Beverage Group. “This was truly a collaborative effort that would not have been possible without the support of our supply partners, customers, and local teams. It’s difficult to comprehend there are children and families without enough to eat in our communities and we look forward to continuing our shared mission of addressing food insecurity and providing children with the resources they need to flourish.”

These spring fundraising events helped raise over $2,500,000 for the NKH campaign. Breakthru Beverage Group is proud to be an active supporter of No Kid Hungry and the goal to end childhood hunger.