Here Are Your Social Media Brand Assets for Upcoming Holidays and Gifting Occasions

Apr. 14, 2020

Breakthru Beverage Group has created a new social media brand asset site for our customers, making it easier than ever for you to stay top-of-mind with consumers and alert them to new products, seasonal items and timely gifting ideas.

Social media continues to play an increasingly important role in influencing consumers' purchasing decisions. And now, it is more important than ever to maintain contact with consumers and your social media followers.

Below is a brief overview of the social media brand assets you’ll be able to find on the new resource site. Assets are organized by holiday, product category and individual brand. If you’re looking for something specific to share on your social channels that is not currently on the site, reach out to your Breakthru Beverage Sales Consultant and we’ll provide you with the assets you need.

Arbor Day and Earth Day – April 22 and April 24

April is Earth Month, and during this time consumers are more enticed than ever to purchase brands that support environmental causes in meaningful ways.

Bonterra Vineyards has long been a leader in sustainable growing practices. Just this year, Bonterra was awarded the 2020 California Green Medal in the Environment category.

Noble Oak and Wyoming Whiskey have made environmental causes the core of their respective brands. For more than three years, Noble Oak has worked with One Tree Planted to plant a new tree for every bottle sold. Wyoming Whiskey is a proud partner of the National Park Foundation to protect and preserve America’s natural wide open spaces.

Featured Brands: Bonterra Vineyards, Noble Oak, Wyoming Whiskey

Cinco de Mayo – May 5

Cinco de Mayo celebrations will be moving into la casa this year, but that’s no reason to cancel the fiesta. Help your customers craft Instagram-worthy margaritas and palomas by promoting your selection of blanco and reposado tequilas. For those looking to experience the terroir of Mexico itself, we’ve provided social media assets for our portfolio of mezcals as well.

Featured Brands: Cointreau, Don Julio, Herradura, Mezcal Vago, Milagro, Modelo, Nuesta Soledad, Pacifico, Partida and more.

Memorial Day – May 25

Set your customers up for a relaxing and restful long holiday weekend by making sure they have everything they need to unwind. From American-made gins and whiskeys, to canned wines, cocktails and RTDs, we have compiled a gallery of engaging digital assets that make it easy for you to reach your customers online.

Featured Brands: Bluecoat American Gin, Bulleit Bourbon and Rye Whiskey, Dark Horse canned wines, FEW Spirits, High Noon, Jack Daniel’s, Skrewball Peanut Butter Whiskey, Smirnoff and more.

Spring Gifting Occasions

The spring calendar is filled with gifting occasions. Mother’s Day (May 10^th), Father’s Day (June 21^st) and now more important than ever, National Nurses Day (May 6^th) are all opportunities for you to reach out to your customers through social media with the perfect gifting recommendations.

Use the asset site to download and share a selection of the most gift-worthy bottles of Cognac, Champagne, bourbon and Scotch whiskies.

Featured Brands: Chandon, Balvenie, Glenfiddich, Glenmorangie, Gentleman Jack, Hennessy, Johnnie Walker, Ketel One, Penfolds, Remy Martin, Veuve Clicquot, Woodford Reserve and more.

Father's Day

Father's Day is Sunday, June 21st, and we've compiled the best Scotch, whiskey and other assets perfect for dad. 

Featured Brands: Woodford Reserve, Gentleman Jack, Westland, Glenfiddich, Glenmorangie, Hennessy, Johnnie Walker, Remy Martin, Bruichladdich, Buchanan's, Herradura, Belvedere, Newton

Pride Month

June is Pride month, and many of our brands have a wealth of assets you can use on your social channels all month. 

Featured Brands: Chandon, Barefoot, el Jimador, Smirnoff, Ketel One, Stoli, Jack Daniel's