Now on the Tee on the PGA Tour: Meiomi Wines

7/11/2019

 

Meiomi Wines has some great news fore fans of the PGA Tour. 

The California-based Meiomi recently finalized a multi-year marketing relationship with the PGA that named Meiomi Wines as the "Official Wine of the PGA TOUR and PGA TOUR Champions," bringing Meiomi’s name and reputation for Coastal-influenced quality to consumers nationwide.

Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships, said recently that "Meiomi's wine offerings are a great fit for the PGA TOUR and the tastes of many PGA TOUR fans and players. Among many commonalities between our brands, we share a commitment to excellence. We look forward to working together with Meiomi on national retail programs and activations at our tournaments that will accentuate the outstanding Meiomi experience."

A California favorite, Meiomi's vineyards are located in the coastal wine regions, home to world-class Pinot Noir, Chardonnay, and Rosé grapes, which Meiomi blends into richly layered wines of bold character and exceptional balance, creating a portfolio of wines with is sure to please the demanding palettes of golf lovers across the country.

Getting On the Green

This partnership represents an incredible opportunity for Meiomi to not only be sampled in person by tastemakers at tournaments across the country, but to also reach even more consumers who are already tuned in to the PGA. Through a presence at tournaments, including The Players Championship and Tour Championship, fans will be able to experience the world of Meiomi through an interactive, immersive lounge. They will also find new premium displays and sampling opportunities at retail locations promoting Meiomi's exclusive wine sponsorship of the PGA TOUR.

Teeing Up a Win

In addition, Meiomi is supporting this partnership with a significant financial investment in digital advertising as well as a nationwide retail sweepstakes in which the winner will receive a trip for four people (including airfare, hotel and spending money) to play TPC Sawgrass. The sweepstakes begins June 1, 2019 and wraps up on October 31, 2019. Throughout the sweepstakes’ run, consumers can register online at wine.social/meiomigolf.

Call your Breakthru Sales Consultant now to take advantage of Meiomi’s increased profile and learn more about how their brands can help your business thrive.
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