Captain Morgan Kicks Off Soccer Sponsorship

Jul. 30, 2019

MLS and Captain Morgan


It’s been a big summer for U.S. soccer fans, and it’s showing no signs of slowing down. 

The U.S. Women’s National Team just brought home their fourth World Cup title, an incredible accomplishment which is putting new focus on the sport. At this important moment in the history of the sport comes the confident stride of Captain Morgan, the newest sponsor and partner for Major League Soccer.

In a win-win for both the sport and fans of spiced rum, the Captain will become the league’s official spiced rum and exclusive spirits partner through 2022 and an official sponsor for some of the most accomplished teams in the league today. Soccer fans throughout the country will see the Captain’s message with each and every game, helping to build a strong relationship between consumers and the Captain’s brand.

Right Time For Rum

According to a 2018 Gallup poll, soccer has tripled in popularity in the last decade, and is tied for the number two spot among the most popular sport to watch among all spectator sports. Now, those people, and the millions more who watch MLS every season, will be seeing Captain Morgan on their screens and in person at games, tournaments, and other soccer events nationwide.

The Captain will be a fixture at games from now through the 2022 season, including the MLS All-Star Campeones Cut and MLS Cup games. In addition, Captain Morgan will be an official sponsor for five of the biggest teams in the league, including the Chicago Fire Soccer Club and D.C. United. 

"From New York to Seattle to Los Angeles, everything about Major League Soccer, its intensely passionate fanbase, the atmosphere at each match, and the exciting growth of the sport in the U.S. mirrors the energy that Captain Morgan stands for," said Christina Choi, Diageo Senior Vice President, Rum, Gin & Tequila. 

Team Captain

Starting now, U.S. soccer fans around the country will begin to see a new slate of national TV commercials from Captain Morgan and Diageo celebrating this new partnership with MLS, as well as engaging digital content on social media. Visit @CaptainMorganUSA on Instagram or @CaptainMorganUS on Twitter to find news and great content to share with your customers.

"We are pleased to welcome Captain Morgan to our roster of partners," said Carter Ladd, Major League Soccer SVP of Business Development. "Captain Morgan believes in the future of MLS and is committed to joining us in our ongoing efforts to elevate soccer's popularity to even higher levels in North America. We look forward to working with Captain Morgan to authentically engage fans in fun and innovative ways for many years to come." 

Talk to your Breakthru Sales Consultant today about how Captain Morgan can help you hit your sales goals.
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