MillerCoors goes All-Natural with Cape Line Canned Cocktails

May 6, 2019

When it comes to cocktails, MillerCoors new line of sparkling cocktails reminds us that sometimes simple is the best.

The beverage giant’s newest innovation, Cape Line Sparkling Cocktails, delivers a delicious drinking experience for consumers with just six all-natural ingredients: carbonated water, alcohol from real cane sugar, real cane sugar, lemon and or lime juice concentrate, natural flavors, and fruit juice.

Cape Line clocks in at 4.5% ABV, is naturally gluten-free and only 120 per serving.

Can-Do Attitude

Our friends at MillerCoors know a thing or two about canned beverages, and they poured their decades of experience into the design and delivery of this new lineup. The cocktails are packaged in 12 oz slim cans, highly popular with consumers looking for portable, easy-to-manage drinks which maintain their freshness longer. The cans themselves are also colorful and eye-catching, designed to grab consumers’ attention and spark their curiosity about the contents within.

Those contents include three delicious flavors:

  1. Hard Strawberry Lemonade: Delicately lemony, a bit bubbly, berry delicious
  2. Blackberry Mojito: Classically cool, refreshingly juicy
  3. Margarita: Appealingly spritzy with a touch of agave

The drinks are sold in 6-pack and 12-pack variety packs, as well as a stand-alone Hard Strawberry Lemonade 6-pack. 


POPular With Consumers

In support of this new line of innovations, MillerCoors is rolling out a full, robust nationwide marketing campaign, including new ads featuring the Lizzo song “Juice.” Look for a substantial media spend to reach consumers in your area this summer, with national television spots on 100 different shows spread across 20 networks, in addition to “targeted out-of-home installments, digital media buys, in-store sampling events, broader sampling efforts within festivals like Austin City Limits and Summerfest, e-commerce partnerships with popular clothing and lifestyle companies, public relations efforts with a focus on social influencers and media, and even more experiential activations,” according to a statement from the company.

Sofia Colucci, VP of innovation at MillerCoors, shared her excitement for the line recently, saying "The beverage landscape is evolving quickly and MillerCoors is committed to offering people what they want," adding "Cape Line hits on a variety of consumer demands—bold taste that does not compromise on being a healthier option."


Colucci also explained why Cape Line is positioned so well to reach consumers. "Today, people want it all—they want simple and natural ingredients, and flavor without compromise," she said. "With 75% fewer calories than a classic margarita* and the same bold flavor of cocktails, Cape Line represents the best of both worlds."

*On a per oz basis according to CalorieKing, as of 3/25/2019, average/classic margarita has 3.3oz, 153 cals, 4.3g sugar.

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