Breakthru South Carolina and Arizona Big Winners at 2018 Diageo Golden Bar Awards



Breakthru Beverage Group was well represented last week at the 2018 Diageo Golden Bar Awards—the supplier’s annual two-day awards ceremony in Las Vegas honoring excellence in sales—besting key competitors in many of the top categories, including Distributor of the Year!

Day One: Awards for All Distributors

The first night pitted Breakthru against the competition, and we’re proud to say that we were able to bring home several of the top trophies for the evening.


Distributor of the Year: Breakthru South Carolina


Bulleit Sales: Breakthru Arizona


Ketel One Sales: Breakthru South Carolina


Tanqueray Sales: Breakthru Arizona


Advancing Responsible Drinking: Breakthru Arizona


Day Two: Awards for Breakthru Markets Only


The second evening was focused solely on Breakthru’s United Division markets and recognizing the stand out performances of markets, as well as the individuals leading the Diageo charge.



Distributor of the Year: Breakthru South Carolina


Bulleit Blast Award: Breakthru Arizona


Project Premium 2.0 (Johnnie Walker/Oban/Lagavulin): Breakthru Colorado


Project 750K 2.0 (Crown Royal Performance): Breakthru South Carolina


Tequila Takeover (Don Julio/DeLeon): Breakthru Washington, D.C.


Distribution Growth Award: Breakthru Maryland


Visibility Award (Display/Menu Performance): Empire Merchants North


Digital Excellence Award: Breakthru Illinois


360 Activation Award: Breakthru South Carolina


Leadership Award: Chris Davis, Breakthru South Carolina


Off-Premise Sales Rep of the Year: Bryan Burton, Breakthru Arizona


On-Premise Sales Rep of the Year: Laura Henschel, Empire Merchants


Off-Premise FSM of the Year: Joyce McDonald, Breakthru Illinois


On-Premise FSM of the Year: Jeff Hutter, Breakthru Maryland


Innovation Sales Rep of the Year: Todd Miller, Breakthru Colorado


Innovation FSM of the Year: Alexis Erwin, Breakthru Delaware


Congratulations to all our winners from this year’s Golden Bar Awards, and a big thank you to Diageo for continuing to be a wonderful partner!

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