Breakthru Delivers Top Shelf Beverage Program at Life Is Beautiful Festival
Oct. 18, 2016
Crafting tens of thousands of high-end cocktails from scratch–for a crowd of over 100,000 consumers–is an order unlike any other.
“The attention to detail for this particular cocktail experience… there is nothing like it anywhere else in the country,” said Drew Levinson, corporate vice president of business development, Breakthru Beverage Nevada.
For the fourth consecutive year, Breakthru NV partnered with the popular Life Is Beautiful Festival in Las Vegas to serve as the exclusive adult beverage provider, producing one-of-a-kind libations that eager attendees have come to expect and enjoy. The festival drew its largest crowd ever–108,000 over the three days–and the Breakthru Beverage Development Team successfully stocked all of the bars with exciting craft cocktails featuring many of the top brands in the Nevada portfolio, including EFFEN Vodka, Dos Equis, Jack Daniel’s, Milagro Tequila, Fernet-Branca, Taittinger, Fetzer and Bacardi.
This innovative beverage experience wouldn’t have been possible without the talented and hard-working team of mixologists, led by Levinson and Breakthru NV Beverage Development Specialist Andrew Pollard. The group also included Breakthru Illinois Beverage Development Manager Eric Hay and Breakthru Beverage Specialists Mike Doyle (Nevada), Dan Dufek (Wisconsin) and Layla Linn (Arizona). Completing the team of mixologists were Andy Seymour of Liquid Productions and Leo DeGroff of Prince Cocktail.
The journey from batching the drinks to the finished cocktail is a comprehensive process that was well executed by our team, and the Life Is Beautiful attendees loved the exciting flavors we brought to the party.
Congratulations to the Breakthru Beverage team on another great showing at Life Is Beautiful!
For more info on our Life is Beautiful beverage program, please visit: http://lib2016.breakthrubev.com/
Check out all of the photos from Life Is Beautiful 2016 by clicking on the above image.
An inside look at the Life of a Cocktail journey, highlighting our cocktail production process at Life Is Beautiful.