Breakthru News

Breakthru Beverage Group and Molson Coors Expand Partnership in Nevada

Breakthru Beverage in the News

Aug. 3, 2020

Breakthru Beverage Group, a leading North American beverage distributor with operations across the United States and Canada, announced today that they have expanded their partnership with Molson Coors to represent the full portfolio, including all Miller brands, throughout southern Nevada. Breakthru has shared a strong partnership with Molson Coors in multiple markets for more than 40 years and recently received the coveted Molson Coors’ President’s Award in Nevada, presented annually to the company’s top performing distributor in each market, for the third straight year. Breakthru has also earned this recognition in Minnesota. 

“Southern Nevada has always been a strong beer market for Breakthru, and we’re thrilled to continue building on the impressive results we’ve achieved in growing the Molson Coors portfolio. This particular opportunity is a testament to our team’s ongoing commitment to service and performance,” said Kevin Roberts, Breakthru Beverage Group Executive Vice President, Supplier Business Development. “By leveraging our insights, expertise and technology, we embrace the chance to advance a consolidated Molson Coors portfolio in this market.”   

As Breakthru continues to make targeted investments, this expansion aligns with Breakthru’s broader beer strategy and the category’s position within the company’s total beverage alcohol portfolio. As a result of the new agreement, Breakthru will be expanding its Nevada beer team to better service the expanded Molson Coors portfolio.  

About Breakthru Beverage Group 

Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit