Dec. 10, 2024
ST. LOUIS, December 10, 2024 — With the Holiday season in full swing, and friends, family and colleagues gathering to celebrate the season, Breakthru Beverage Missouri and Jose Cuervo Devil’s Reserve are partnering to offer 500 FREE RIDES HOME in St. Louis, Kansas City, Columbia and Springfield from 4 pm on Saturday, December 14, through 2 am Sunday, December 15 via rideshare partner Lyft. The rides are offered through the Safe Home After Every Occasion™ social responsibility program designed to make planning a safe ride home before a night out a habit. Since the program's inception, it has provided more than 100,000 Missourians with a free ride home.
The Safe Home program is made possible through the support of Breakthru Beverage Missouri and its supplier partner, Proximo Spirits, a global innovator of premium spirit brands including Gran Centenario Tequila, Jose Cuervo, 1800® Tequila, Proper No. 12 Irish Whiskey and Three Olives Vodka.
"Breakthru Beverage Missouri is pleased to continue to sponsor Safe Home After Every Occasion with the generous support of our supplier partner Jose Cuervo” said Scott Johnson, Executive Vice President of Breakthru Beverage Missouri. “We have had great success with this program on special occasions throughout this past year and look forward to growing community support as more people become aware of this opportunity. Across our footprint, Breakthru takes great pride in supporting programs like this while championing responsible consumption. As Missourians head out to celebrate the holiday season this weekend, we encourage them to take advantage of this program and get home safely.”
Missourians can access a free ride home (up to $30 value), valid from Saturday, December 14 at 4 pm through Sunday, December 15 at 2 am with the redemption code: BBGMOSAFE2024
The code will also be posted on Breakthru Beverage Missouri's website and social media channels including Facebook, Twitter and Instagram.
The Safe Home code can be redeemed throughout the state in St. Louis, Kansas City, Columbia and Springfield through the Lyft app. A link to download the app can be found at Lyft.com. The code can be claimed beginning at 9:00 am Saturday, December 14, 2024. Quantities are limited to 500.
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.
About Jose Cuervo Devil’s Reserve
Jose Cuervo Devil’s Reserve—an exclusive, bold expression of craftsmanship and flavor from the iconic house of Jose Cuervo. This ultra-premium tequila pushes the boundaries of tradition with its devilishly smooth character and deep complexity. Hand-selected from the finest blue agave fields, this limited reserve is meticulously aged in oak barrels, infusing it with rich layers of caramel, vanilla, and toasted oak.