Nov. 22, 2024
ST. LOUIS, November 22, 2024 — Thanksgiving Eve is often considered the start of the holiday celebration season. With friends and family gathering together for the big night out, Breakthru Beverage Missouri and Jim Beam are partnering to offer 500 FREE RIDES HOME in St. Louis, Kansas City, Columbia and Springfield from 2 pm on Wednesday, November 27 through 2 am Thursday, November 28 via rideshare partner Lyft. The rides are offered through the Safe Home After Every Occasion™ social responsibility program designed to make planning a safe ride home before a night out a habit. Since the program's inception, it has provided more than 100,000 Missourians with a free ride home.
The Safe Home program is made possible through the support of Breakthru Beverage Missouri and its supplier partner, Beam Suntory, a world leader in premium spirits including Jim Beam and Maker’s Mark bourbon brands, as well as other world-renowned premium brands including Knob Creek, Basil Hayden’s and Courvoisier.
"Breakthru Beverage Missouri is pleased to continue to sponsor Safe Home After Every Occasion with the generous support of our supplier partner Jim Beam,” said Scott Johnson, Executive Vice President of Breakthru Beverage Missouri. “Across our footprint, Breakthru takes great pride in supporting programs like this and championing responsible consumption. As Missourians head out to celebrate Thanksgiving Eve, we encourage them to take advantage of this program and get home safely.”
Missourians can access a free ride home (up to $30 value), valid from Wednesday, November 27 at 2 pm through Thursday, November 28 at 2 am with the redemption code: BBGMOTHANKS2024
The code will also be posted on Breakthru Beverage Missouri's website and social media channels including Facebook, Twitter and Instagram.
The Safe Home code can be redeemed throughout the state in St. Louis, Kansas City, Columbia and Springfield through the Lyft app. A link to download the app can be found at Lyft.com. The code can be claimed beginning at 9:00 am Wednesday, November 27, 2024. Quantities are limited to 500.
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About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.
About Jim Beam and Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Courvoisier. Beam Suntory’s commitment to the responsible consumption of alcohol is fundamental to everything they do. Drink Smart® is the platform for communicating with legal-purchase age adults about making informed, responsible choices.