Skrewball: It’s Peanut Butter Whiskey Time

7/9/2019

 

It’s a scientific fact that peanut butter makes anything taste better, as proven by Skrewball Whiskey’s fearless creators, Brittany and Steven Yang. By combining the rich, smooth flavor of peanut butter with the equally rich, smooth flavor of top-shelf whiskey, these two spirits pioneers have given the world an exceptionally versatile and appealing liquor that both elevates cocktails and rewards straight sipping.

 

The Skrewball Story

Skrewball Peanut Butter Whiskey is a 70 proof American whiskey, made from corn and barley and enhanced with premium natural flavors—created specifically for Skrewball—and sweetened by pure cane sugar. The tasty treat of a spirit has already picked up a slate of awards at the 2018 New York World Wine & Spirits Competition, winning Double Gold, Best in Class, and Best Flavored Whiskey awards.

This unique spirit is gentle on the palate, with no hash bite and a gentle, pleasant aftertaste. Among the growing flavored whiskey market, Skrewball stands out for its distinctive profile, one which is already building buzz among millennials interested in pushing the limits of their drinking options. There’s good news for health-conscious consumers, too: Skrewball Peanut Butter Whiskey is both vegan and gluten-free.

 

How Did This Happen?

Brittany is a lawyer with a master’s degree in chemistry, and Steven is a bartender/restaurateur with a fondness for spreadable legumes. Together, they would wind up giving the world a whiskey unlike any other.

It all started at Steven’s bar in San Diego, a high-volume establishment which Steven noticed was selling a lot of peanut butter shots. In fact, his peanut butter whiskey was outselling every other spirit in the bar. Seeing an opportunity to turn this concoction into a product, Brittany and Steven decided to go into business together, and worked tirelessly to perfect the secret ingredients and proprietary process that made Skrewball a reality in 2018.

The success of Skrewball was especially sweet for Steven, himself a Cambodian refugee and polio survivor. According to a statement from Skrewball, upon his arrival in the U.S.A., Steven was presented with gift baskets full of non-perishable items, including one of America’s greatest contributions to the planet: peanut butter. He fell in love with the thick, satisfying spread. To him, it is the taste of America.

 

Okay, So Now What?

Now, Skrewball is taking off across the country, thanks to a partnership with our friends at Infinium Spirits, and blowing up on social media with a little help from the “Skrew Crew.” Using the hashtag “#GetSkrewed” on Instagram and Facebook, the Crew has been sharing the Skrewball story and winning fans among whiskey lovers and PB-aficionados alike. Skrewball and Infinium area laying the groundwork among consumers, creating an interest in this unusual spirit and a demand for businesses to capitalize upon.

 

Talk to your Breakthru Sales Consultant about adding Skrewball to your order, and to learn more about the full portfolio from our friends at Infinium.

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