WhistlePig Targets On-Premise Market with New PiggyBack Rye

May 3, 2019


Vermont's WhistlePig Whiskey has announced the arrival of WhistlePig PiggyBack Rye Whiskey to the U.S. market.

Made with 100% rye, aged 6 years and bottled at 96.56 proof, WhistlePig PiggyBack offers the perfect profile for cocktails, at a versatile price point.

WhistlePig PiggyBack is the realization of Dave Pickerell’s dream to create the best aged rye whiskey for your cocktail. He chose the name PiggyBack to express the love and respect he had for the bartending community. The pig on the bottle is not wearing a traditional top hat, but a Stetson hat. The hat was Pickerell’s trademark, and he rarely was seen without it. The bottle design is adapted from the distinctive WhistlePig shape, for ease of handling by bartenders.

“On behalf of Dave Pickerell, and all of us here at WhistlePig, we are pleased to share with you the latest expression in our unparalleled offering of aged rye whiskeys, one of Dave’s final creations,” said Jeff Kozak, CEO of WhistlePig. “WhistlePig PiggyBack Rye is a gift from Dave to his friends across the country and around the world, and of course, the bartenders who helped forge the WhistlePig brand from the very beginning.”

WhistlePig PiggyBack has arrived in the market along with an all-encompassing marketing campaign, featuring the tagline “Together We Ryed.”

Breakthru Beverage Illinois, Florida and Washington, D.C. are three of the initial launch markets for WhistlePig PiggyBack Rye Whiskey. Contact your Breakthru Beverage Sales Consultant today to place an order.

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