Breakthru Beverage Washington, D.C.

Will Fulghom

President, East U.S. Region

Will Fulghom has been appointed Regional President, East U.S. Effective May 1, Will assumes responsibility for all aspects of market and business operations performance, including growth strategies for our supplier and customer partners, for the East U.S. Region, including Maryland/DC, Delaware, Pennsylvania, Virginia, South Carolina and Florida.

Will comes to Breakthru from Sysco where most recently he served as Region President for the North Florida Region, the company’s largest region both geographically and in sales revenue ($2 billion+), encompassing three “super colossal” operating sites in a service area that stretched from Naples, FL, to Savannah, GA. Will is a proven leader with vast experience in large-scale business operations, consistently increasing revenue and profitability while expanding territory penetration, improving service levels, driving process optimization, and leading high-performing teams with a keen focus on growth and development. He was recognized with a Sysco GEM Award for his successful efforts around diversity, equity and inclusion, having successfully built out the first DE&I program for his region. Will’s extensive background in the foodservice, distribution, and packaging sectors will be an asset to Breakthru as he assumes leadership of the East Region.

Will received a BBA in Marketing with a Management minor from the University of Mississippi. He lives in Tampa, FL, with his wife Molly of 19 years and their three children, Catherine, Helen and Dean. Will is a longtime supporter of the non-profits Feeding Tampa Bay and Florida Citrus Sports. He is an avid Ole Miss fan and takes every opportunity he can to travel.

Jeff Roth

Executive Vice President, D.C. and Maryland

In his role as Vice President of the Vanguard and Craft Beer Divisions, Jeff Roth leads and manages a group of individuals for Breakthru Beverage Illinois to develop and achieve fiscal-year goals.

Previously, Jeff has experience as Director of Wines at Empire Merchants in New York City; Director of on-premise sales for the Wine Merchants of Connecticut; Field Marketing Manager at E&J Gallo Winery in Connecticut and Rhode Island; Key Account Manager for Reliable Churchill Distributors Baltimore; and Winery Field Marketing Manager Montgomery County Maryland at E&J Gallo Winery. He was also named Director of the year in 2010 for Empire Merchants NYC.

Jeff has a Bachelors degree in History from the College of Charleston and a Masters in Religious Studies from Miami University, Ohio.