Tijuana Sweet Heat: The Smoothest Shot Ever is Now Available in Minnesota
Sep. 29, 2015
Attention on-premise accounts across Minnesota: It is time to stock up on shot glasses, because Tijuana Sweet Heat has arrived in Minnesota.
Tijuana Sweet Heat is a gold tequila shooter infused with 100% agave nectar. Imported from Mexico, this 70 proof spirit has already garnered media attention, with Fox News, Esquire and Drinks Business drawing immediate parallels to the current top shooter in the market: Fireball. The comparison does have merit too, as both Tijuana Sweet Heat and Fireball are produced by Sazerac.
Flavored shooter brands like Fireball, Dr. McGillicuddy and Tijuana Sweet Heat are the fastest growing spirits segment at +79%. In fact, flavored shooter brands are growing 70 times faster than the total spirits category*.
Drink Spirits says this product is full of "sweet agave syrup is quite clear right from the start and it's complemented by white pepper, bell pepper, dill, and roasted agave." While the proof might be a little lower than traditional tequila, the 100% agave nectar give the spirit a kick of sweetness. Whether served chilled and straight up or with a squeeze of fresh lime juice, Tijuana Sweet Heat one the smoothest shots your customers will ever try.
Wirtz Beverage will be releasing Tijuana Sweet Heat in Minnesota starting on October 1. Contact your Sales Consultant today for a sample or to place an order.
*Neilson Report - 9/12/14