W. Rockwell Wirtz

Rocky Wirtz is a third-generation family leader and is a principal founder and Co-Chairman of Breakthru Beverage Group.

Rocky has led the family’s beverage business, Wirtz Beverage Group, where his strategic vision, commitment to investment and time-honored focus on running a value-driven business helped the company grow and expand its partnerships.

Rocky also serves as Chairman of Wirtz Corporation, one of the largest privately-held and family-owned companies in the United States. Wirtz Corporation interests extend to a vast array of businesses including Wirtz Realty, Wirtz Insurance, The Chicago Blackhawks Hockey Team and banking operations in Illinois and Florida.

Rocky is a past Chairman of the Wine and Spirits Wholesalers of America, a member of the Civic Committee of The Commercial Club of Chicago, a trustee of Chicago’s Field Museum and a trustee of his alma mater Northwestern University. He is also the Co-Chairman of the Executive Committee of the United Center and co-owner of the facility, for which the Chicago Blackhawks and the Chicago Bulls call home.

Rocky has been a recipient of the Chicago Innovation Award, Wholesaler of the Year and other industry accolades for Wirtz Beverage Group’s North American holdings.

Rocky’s charitable endeavors include support for numerous civic and charitable organizations.  Significant efforts are facilitated through Chicago Blackhawks Foundation, which donates annually to dozens of organizations focusing on youth programs, health and wellness, education and housing.  He has also established the Virginia Wadsworth Wirtz Endowment for Visiting Artists at Northwestern University in honor of his grandmother.