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Breakthru Beverage Canada

Breakthru Beverage Canada a débuté ses opérations sous l’entité de Wirtz Beverage, en tant que courtier exclusif pour Diageo en juillet 2014. Fort d’une expérience depuis près de 100 ans aux États-Unis, Breakthru Beverage Canada est dirigée par une équipe dédiée, talentueuse et dotée d’une grande connaissance des produits et des techniques de ventes. Notre force de vente canadienne est dotée d’une grande quantité de ressources, dont une plate-forme de formation et de développement exclusive, des analyses de marché, les toutes dernières technologies et une expertise reconnue dans la catégorie des marques prestiges de Diageo. Breakthru Beverage Canada travaille en étroite collaboration avec les autorités gouvernementales provinciales et territoriales ainsi qu’avec les détaillants indépendants afin de déterminer comment ils peuvent faire croître leurs entreprises grâce aux grandes marques qu’offrent Diageo, Jackson Family Wines, Piper-Heidseick et plusieurs autres fournisseurs.


Le soutien des activités principales de l'entreprise et la vision stratégique repose sur l'équipe de direction de Breakthru Beverage Group.

Close Darcy Traer

Darcy Traer

Executive Vice President, Sales, United, Illinois

An established leader in the Beverage Alcohol industry, Darcy joined Breakthru Beverage Group as the Canadian Vice President of Sales & Trade Development in July of 2018. In this capacity, he was responsible for the implementation and execution of sales strategies across the country in collaboration with our supplier partners. In October 2020, Darcy was appointed Executive Vice President of BBG Canada and is accountable for the organization's operations within the Market. 

Prior to joining BBG, Darcy spent the previous 10+ years in progressive leadership roles at Diageo Canada, culminating his time at the company as Commercial Director. In this capacity Darcy oversaw the Business Analytics, Customer Marketing and Category Development teams, tasked with creating an execution strategy to consistently outpace the competition while premiumizing the company's portfolio. Darcy began his career with Maple Leaf Sports & Entertainment (MLSE) in Toronto as an Account Executive in 2006.

Close Lorraine Ventresca

Lorraine Ventresca

Vice President Sales, Canada

Leading the Canadian Sales Team is Lorraine Ventresca, formerly the Regional Vice President of Sales, Ontario, and National Trade Director for Breakthru Beverage Canada. Previous to her roles within Breakthru Beverage Canada Lorraine held various positions at Diageo Canada.  During her 18 years tenure she led various teams in her capacity as Director, Sales Capability and Development, Director Customer Marketing, Director Pricing and Category Management.  Her broad cross functional knowledge makes Lorraine well equipped to manage and lead the Canadian Sales team.

Close Renee-Claude Boily

Renee-Claude Boily

Regional Vice President (East)

Joining Breakthru in 2019, Renee-Claude leads the Eastern Region of Canada, including Quebec & the Atlantic provinces.  She has been in the sales business for over 30 years, with 16 of those years in the wine & spirits business.  With over 20 years’ experience in various management positions, she values respect, trust, mutual aid, and openness.  In addition to achieving the company’s financial objectives, she is proud to contribute to the professional development and career advancement of her team. “Alone we go fast, but as a team we go far.” Renee-Claude hails from a small French-speaking region in Quebec and has overcome the challenge of working in a dual-lingo environment, so she can now confidently present in both English and French.

Close Jay Osier

Jay Osier

Regional Vice President (West)

Jay is a determined leader with over 15 years of beverage alcohol experience who is passionate about working with his team to solve problems and influence people. 

Prior to joining us in 2014, he held various commercial roles with Anheuser-Busch InBev and Modelo Molson Imports.

Jay holds a Master of Business Administration degree from Queen’s University and a Bachelor of Commerce degree from the University of Victoria.

Close Sam David

Sam David

Executive Vice President
Responsible for all aspects of the Canadian market is Sam David, who previously held the role of Vice President of Finance for Breakthru Beverage Canada. He has vast experience in the Canadian market and has been a part of the Canadian executive leadership team for eight years. As the Vice President of Finance, he provided insights and recommendations for strategic decision making and partnered with executive leadership to deliver overall business performance. Prior to joining Breakthru, Sam served in progressive leadership roles with Diageo Canada and as Recipe Unlimited.
Close Kermit Grant

Kermit Grant

Vice President, Human Resources

Leading the Company’s people agenda, Kermit is a seasoned Human Resource Professional  with over 18 years HR experience . He  joined the Breakthru Beverage team from Diageo Canada where he provided HR Business Partner services for the sales and marketing team across the country.  

Close Ian Buchanan

Ian Buchanan

Senior Director of Business Analytics
Ian Buchanan joined Breakthru Beverage after his successful tenure at Brown-Forman Canada as their commercial business manager. He has already built a long career in the alcohol industry, having served in various positions for more than 12 years at Corby Distilleries, including commercial insights manager and manager of business analysis. His strong passion for analytics and solid experience as a commercial leader make him an invaluable part of the culture at Breakthru Beverage Canada. Outside of the office, Buchanan is an active volleyball player and an avid runner who has completed four marathons.
Ryan Hannah

Ryan Hannah
Vice President, Wine & Craft Spirits

Close Wesley Kwong

Wesley Kwong

Senior Director of LL&S

Leading the Learning, Leadership and Sales Solution department is Wesley Kwong.   Previous to joining Breakthru Beverage Canada, he held various positions at E&J Gallo Winery Canada Ltd.  During his 11 years in the industry he has led numerous teams in a variety of roles, while managing the Barefoot Wine & Bubbly brands across Canada.  His broad experience working cross functionally with internal and external stakeholders across a global organization makes him well equipped to lead the Learning, Leadership and Sales Solution team in Canada.

Nos Marques

Avec un portefeuille inégalé nous soutenons la vente de Smirnoff, Cîroc and Ketel One vodkas, Johnnie Walker, Crown Royal, Baileys, Captain Morgan, Tanqueray, Guinness,Piper Heidsieck and Charles Heidsieck.