Welcome To

Breakthru Beverage Arizona

Breakthru Beverage Arizona is one of the largest statewide distributors of wine, spirits and non-alcoholic beverages in the state, with customers throughout Arizona and facilities in Tucson and Phoenix.

Formerly known as: Alliance Beverage Distributing Company, which was first established in 1999 as a merger between Arizona Beverage and Cactus Beverage.

We take pride in delivering our customers innovative solutions to help them build their businesses, and we are able to meet their unique needs because we have a best-in-class workforce of talented and nimble associates, we offer a diverse range of brands from the industry’s leading suppliers, and we consistently achieve operational excellence through strategic planning and our state-of-the-art facilities.

To meet the demands of the ever-evolving eCommerce landscape and provide our customers with a immersive and intuitive digital solution, we have launched BREAKTHRU NOW, our proprietary eCommerce platform. BREAKTHRU NOW provides customers with 24/7 access to our full product portfolio including real-time pricing and deals, detailed product information, and tools to help them manage their businesses anytime, anywhere.

Visit BREAKTHRU NOW ➞

Leadership

Supporting the company's core operations and strategic vision is the Breakthru Beverage leadership team.

Jeremy Tostrup
President, West U.S. Region

Chris Todd
Executive Vice President

Bill Barrett
Vice President of Sales, Universal Division

Steve Zawisa
Vice President of Sales, United Division

John Tisa
Vice President of Sales, QV Division

Chris Broemmer
Vice President of Sales, Heritage Division

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Tracy Ezell Rencher
Director of Human Resources

Jared Duda
Director of Operations

Our Brands

This catalog does not reflect inventory or availability. Please reach out to your BBG sales consultant or local office for more information.

Become a Customer

Once you have acquired an active or pending liquor license, your account with Breakthru Beverage is automatically created. To verify your account and receive your assigned Sales Consultant call Mary Gianni at 602-760-5503.

Contact Us

Ordering Procedures

Your Breakthru Beverage Sales Consultant is your primary contact for all your business needs. This includes ordering, breakage, unsaleable merchandise and credits. For credits to your account, your Sales Consultant will submit the proper invoicing information directly to Customer Service on your behalf. Please do not call Customer Service to request a credit.

Minimum requirement on all deliveries is $150 or 3 cases. Arizona law requires payment to be made at the time of delivery.

Click here for to view the broken or split case charge by size. These fees are subject to change without notice.