Consumers nationwide are making some noise for Sound Craft Seltzer Company.
In August, the Seattle-based brand brought its unique take on hard seltzer to consumers throughout the U.S., sharing their passion for craft beverages from coast to coast. Sound Craft is making its national debut with three flavors: Rosé, Cucumber, and Grapefruit. Each is available in single flavor 6-packs of 12-ounce cans, and in 12-can variety packs featuring all three flavors.
The hard seltzer market is spiking. According to the Wall Street Journal (via Forbes), in the year ending July 14, 2018, sales of hard seltzers totaled $295 million, which is a huge jump from $106 million in sales in 2017, and just $11 million the year before. According to Forbes, hard seltzers now represent “close to 10% of all flavored malt beverages sales in the U.S.”
And we have good news for the growing legions of seltzer lovers. Consumers looking for a crisp, flavorful beverage will be delighted at these options, each created with an obsessive attention to detail and dedication normally reserved for the world of craft beers. And that isn’t terribly surprising, given that the Sound Craft Seltzer Company is the brainchild of sister companies Two Beers Brewing and Seattle Cider Company.
“Creating Sound Craft Seltzer is an incredible opportunity to elevate a new category by offering a craft option,” says Founder and CEO, Joel VandenBrink in a statement. “The most important thing that sets us apart from other hard seltzers is our use of real and organic ingredients throughout the process.”
The beverage waiting within the shiny white cans of Sound Craft starts with great ingredients. The company emphasizes the use of simple, whole, fresh, and organic ingredients, without the addition of colors or artificial flavor. And it’s also naturally gluten-free.
The process for each batch includes fermentation on organic produce to bring out the flavors of the organic berries and fresh organic juices, whole organic cucumbers, and organic grapefruit pulp and rind that form the foundation of Sound Craft’s flavors. Due to this process, Sound Seltzers have just a hint of color, imparted by the fresh ingredients that went into the fermentation.
“It was always important to remain true to the ingredients during the process,” explains Scott Katsma, Head Seltzer Maker, in a statement. “The fresh, organic ingredients add subtle, beautiful colors to each of the seltzers, and the natural flavors imparted by fermenting on fresh ingredients are incredible.”
Breakthru Beverage Group is proud to bring these incredible hard seltzers to businesses throughout the country, and we hope you will talk to your Breakthru Sales Consultant about how you can give your sales numbers some *pop* with Sound Craft Company’s full portfolio of delicious, effervescent flavors.
