Lollapalooza is one of summer’s biggest weekends and for the last few years, Breakthru Beverage has been among the crowd.
During all four days of the festival, Breakthru bartenders could be found in Lolla’s cocktail lounges serving custom drinks featuring our partners
Tito’s Vodka,
Hendrick’s Gin,
Jack Daniel’s,
Don Julio and
Red Bull.
Breakthru IL’s involvement with Lollapalooza has been steady and it’s been fun to see it evolve and grow, said Beverage Development Manager Natalia Cardenas.
Batching cocktails for crowds as massive as the ones found at Lolla is no easy feat, but Breakthru’s team is always up for the challenge. Breakthru mixologists from all around the country even flew in to help.
“Preparing fresh, craft cocktails for more than 100,000 people during four long days is always a massive undertaking but we have the best Beverage Development Team in the country, the best spirit partners and also an extremely supportive and forward-thinking leadership team to help us pull it off,” Cardenas said. “What sets us apart is that we are highly skilled specialists fully equipped to professionally execute top-level cocktails at these large-scale events.”
We’re very proud of our partnership with Lollapalooza and we are excited to create some new, refreshing cocktails again next year.
