Canned wine is right up there with sliced bread in terms of beloved innovations that are now obvious in hindsight. And while cans are taking off across wine categories, E. & J. Gallo’s Dark Horse is racing into the fray with a new lineup of Pinot Grigio and Rosé cans that are sleek, portable, unbreakable, stackable, and chillable, according to a statement from the company. Each can holds half of a bottle of wine and offers consumers increased portability for these potent potables. A bold, silver and black design adds to the appeal of the can and pays tribute to the long-running, iconic dark horse logo.
"It is no secret that the wine can category is beginning to take off," said Stephanie Gallo, Vice President of Marketing for E. & J. Gallo Winery. "Dark Horse is known for being a leader with unexpected offerings that overdeliver on quality, and cans fit right into this philosophy."
The company foresees these cans being particularly popular as an accompaniment for outdoor activities like camping, picnics, going to the beach, or backyard parties. A recent announcement video highlights the role of Dark Horse cans in these active, outdoor scenarios.
"We've discovered that fans of Dark Horse are adventurous and are seeking new, enriched experiences in their lives," Gallo said. "We are so pleased to offer them a chance to go to new places and discover new things while taking Dark Horse along their journey. Dark Horse cans offer quality and convenience in one, perfect package."
At Breakthru Beverage, we are thrilled to have popular canned wines like Dark Horse in our stable, and we hope you contact your Breakthru Sales Consultant today to find out how your business can grow with cans.