Welcome To

Breakthru Beverage South Carolina

Breakthru Beverage South Carolina was formed in 1935 and is the largest beverage distributor in the state, with distribution locations in Columbia, Greenville, Charleston, Myrtle Beach and Hilton Head.

Formerly known as: Ben Arnold Beverage Company

We take pride in delivering our customers innovative solutions to help them build their businesses, and we are able to meet their unique needs because we have a best-in-class workforce of talented and nimble associates, we offer a diverse range of brands from the industry’s leading suppliers, and we consistently achieve operational excellence through strategic planning and our state-of-the-art facilities.

To meet the demands of the ever-evolving eCommerce landscape and provide our customers with a immersive and intuitive digital solution, we have launched BREAKTHRU NOW, our proprietary eCommerce platform. BREAKTHRU NOW provides customers with 24/7 access to our full product portfolio including real-time pricing and deals, detailed product information, and tools to help them manage their businesses anytime, anywhere.

Visit BREAKTHRU NOW ➞

Leadership

Supporting the company's core operations and strategic vision are the Breakthru Beverage leadership team.

Will Fulghom
President, East U.S. Region

Barry Thompson
Executive Vice President, South Carolina

Gene Hall
Vice President, Sales Operation

Avi Premlall
Vice President, Sales (Titan Spirits)

Ryan Hurst
Vice President, Sales (United Spirits)

Paul Williams
Vice President, Sales (Wine)

Show More Leadership

Darterian Moore
Director Trade Marketing & Events

Michele Boulware
Director of Human Resources

Craig Locasico
Director of Learning, Leadership, and Sales Solutions

RD Quickel
Director of Finance

Karen Chiles
Executive Assistant

Experts

Across the country, we employ the industry's most premier specialists. Their expertise and talents far-reaching and diverse, scale the full complement of wine and spirits.

Craig Locascio, CWE, CSS
Education & Sales Training Director

Maria Lehman
Tequila Ambassador

Our Brands

This catalog does not reflect inventory or availability. Please reach out to your BBG sales consultant or local office for more information.

Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.