Breakthru Beverage South Carolina
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Breakthru Beverage South Carolina

Breakthru Beverage South Carolina was formed in 1935 and is the largest beverage distributor in the state, with distribution locations in Columbia, Greenville, Charleston, Myrtle Beach and Hilton Head.

Formerly known as: Ben Arnold Beverage Company

We take pride in delivering our customers innovative solutions to help them build their businesses, and we are able to meet their unique needs because we have a best-in-class workforce of talented and nimble associates, we offer a diverse range of brands from the industry’s leading suppliers, and we consistently achieve operational excellence through strategic planning and our state-of-the-art facilities.

To meet the demands of the ever-evolving eCommerce landscape and provide our customers with a immersive and intuitive digital solution, we have launched BREAKTHRU NOW, our proprietary eCommerce platform. BREAKTHRU NOW provides customers with 24/7 access to our full product portfolio including real-time pricing and deals, detailed product information, and tools to help them manage their businesses anytime, anywhere.

Visit BREAKTHRU NOW

 

Leadership

Supporting the company's core operations and strategic vision are the Breakthru Beverage leadership team.

Close Will Fulghom

Will Fulghom

President, East U.S. Region

Will Fulghom has been appointed Regional President, East U.S. Effective May 1, Will assumes responsibility for all aspects of market and business operations performance, including growth strategies for our supplier and customer partners, for the East U.S. Region, including Maryland/DC, Delaware, Pennsylvania, Virginia, South Carolina and Florida.

Will comes to Breakthru from Sysco where most recently he served as Region President for the North Florida Region, the company’s largest region both geographically and in sales revenue ($2 billion+), encompassing three “super colossal” operating sites in a service area that stretched from Naples, FL, to Savannah, GA. Will is a proven leader with vast experience in large-scale business operations, consistently increasing revenue and profitability while expanding territory penetration, improving service levels, driving process optimization, and leading high-performing teams with a keen focus on growth and development. He was recognized with a Sysco GEM Award for his successful efforts around diversity, equity and inclusion, having successfully built out the first DE&I program for his region. Will’s extensive background in the foodservice, distribution, and packaging sectors will be an asset to Breakthru as he assumes leadership of the East Region.

Will received a BBA in Marketing with a Management minor from the University of Mississippi. He lives in Tampa, FL, with his wife Molly of 19 years and their three children, Catherine, Helen and Dean. Will is a longtime supporter of the non-profits Feeding Tampa Bay and Florida Citrus Sports. He is an avid Ole Miss fan and takes every opportunity he can to travel.

Barry Thompson

Barry Thompson
Executive Vice President, South Carolina

Gene Hall

Gene Hall
Vice President, Sales Operation

Avi Premlall

Avi Premlall
Vice President, Sales (Titan Spirits)

Ryan Hurst

Ryan Hurst
Vice President, Sales (United Spirits)

Paul Williams

Paul Williams
Vice President, Sales (Wine)

Darterian Moore

Darterian Moore
Director Trade Marketing & Events

Michele Boulware

Michele Boulware
Director of Human Resources

Craig Locasico

Craig Locasico
Director of Learning, Leadership, and Sales Solutions

RD Quickel

RD Quickel
Director of Finance

Karen Chiles

Karen Chiles
Executive Assistant

Experts

Across the country, we employ the industry's most premier specialists. Their expertise and talents far-reaching and diverse, scale the full complement of wine and spirits.

Craig Locascio, CWE, CSS
Education & Sales Training Director

Maria Lehman

Maria Lehman
Tequila Ambassador

Our Brands

 

This catalog does not reflect inventory or availability. Please reach out to your BBG sales consultant or local office for more information.

 

Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

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