Welcome To

Breakthru Beverage Maryland

Breakthru Beverage Maryland is the largest wine and spirits distributor in the state, serving both on- and off-premise accounts. The company was formed as Reliable Churchill in 2002 by the consolidation of two businesses, each with a 50-year history of service: Reliable Liquors, Inc. and Churchill Distributors, LLC.

We take pride in delivering our customers innovative solutions to help them build their businesses, and we are able to meet their unique needs because we have a best-in-class workforce of talented and nimble associates, we offer a diverse range of brands from the industry’s leading suppliers, and we consistently achieve operational excellence through strategic planning and our state-of-the-art facilities.

To meet the demands of the ever-evolving eCommerce landscape and provide our customers with a immersive and intuitive digital solution, we have launched BREAKTHRU NOW, our proprietary eCommerce platform. BREAKTHRU NOW provides customers with 24/7 access to our full product portfolio including real-time pricing and deals, detailed product information, and tools to help them manage their businesses anytime, anywhere.

Visit BREAKTHRU NOW ➞

Leadership

The Breakthru Maryland Leadership Team supports the company’s core operations and strategic vision.

Julian Burzynski
President, East U.S. Region

Julian Burzynski

President, East U.S. Region

As a 30 year veteran of the beverage alcohol industry, Julian Burzynski serves as Breakthru Beverage Group’s President, East U.S. Region.

During his tenure with Breakthru Beverage and previously with Wirtz Beverage Julian held multiple positions most recently serving as President, Canada and prior to that role, served as Executive Vice President for Diageo. He has been instrumental in the company’s international expansion as Diageo’s exclusive broker throughout Canada. He led Wirtz Beverage through the building of new facilities, implementation and integration of new technologies, mergers and acquisitions and the development of new supplier partnerships. Additionally, Julian helped to align the company’s route-to-market approach nationwide and drove the business to impressive year-over-year growth.

Prior to joining the company, Julian worked in senior management at Diageo and the J. Lewis Cooper Company. He is a graduate of Ferris State University.

Jeff Scarry
Executive Vice President, Maryland and Washington D.C.

Stu Weisshaar
Senior Vice President, Sales & Marketing, Maryland and Washington D.C., United Division

Rob Budke
Vice President, Wine

Mike Schneider
Vice President, Spirits

Michael S. Cole, Jr.
Vice President, Marketing

Our Brands

Whether looking for wine or spirits, we've got what you need. Peruse our portfolio of the most eclectic, sought-after and best-tasting beverages around.

See Brands

Wine

Spirits

Beer

Craft

Japanese Beverage

Non-Alcoholic

Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.