Breakthru Beverage Maryland
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Breakthru Beverage Maryland

Breakthru Beverage Maryland is the largest wine and spirits distributor in the state, serving both on- and off-premise accounts. The company was formed as Reliable Churchill in 2002 by the consolidation of two businesses, each with a 50-year history of service: Reliable Liquors, Inc. and Churchill Distributors, LLC.

We take pride in delivering our customers innovative solutions to help them build their businesses, and we are able to meet their unique needs because we have a best-in-class workforce of talented and nimble associates, we offer a diverse range of brands from the industry’s leading suppliers, and we consistently achieve operational excellence through strategic planning and our state-of-the-art facilities.

To meet the demands of the ever-evolving eCommerce landscape and provide our customers with a immersive and intuitive digital solution, we have launched BREAKTHRU NOW, our proprietary eCommerce platform. BREAKTHRU NOW provides customers with 24/7 access to our full product portfolio including real-time pricing and deals, detailed product information, and tools to help them manage their businesses anytime, anywhere.

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Leadership

The Breakthru Maryland Leadership Team supports the company’s core operations and strategic vision.

Close Will Fulghom

Will Fulghom

President, East U.S. Region

Will Fulghom has been appointed Regional President, East U.S. Effective May 1, Will assumes responsibility for all aspects of market and business operations performance, including growth strategies for our supplier and customer partners, for the East U.S. Region, including Maryland/DC, Delaware, Pennsylvania, Virginia, South Carolina and Florida.

Will comes to Breakthru from Sysco where most recently he served as Region President for the North Florida Region, the company’s largest region both geographically and in sales revenue ($2 billion+), encompassing three “super colossal” operating sites in a service area that stretched from Naples, FL, to Savannah, GA. Will is a proven leader with vast experience in large-scale business operations, consistently increasing revenue and profitability while expanding territory penetration, improving service levels, driving process optimization, and leading high-performing teams with a keen focus on growth and development. He was recognized with a Sysco GEM Award for his successful efforts around diversity, equity and inclusion, having successfully built out the first DE&I program for his region. Will’s extensive background in the foodservice, distribution, and packaging sectors will be an asset to Breakthru as he assumes leadership of the East Region.

Will received a BBA in Marketing with a Management minor from the University of Mississippi. He lives in Tampa, FL, with his wife Molly of 19 years and their three children, Catherine, Helen and Dean. Will is a longtime supporter of the non-profits Feeding Tampa Bay and Florida Citrus Sports. He is an avid Ole Miss fan and takes every opportunity he can to travel.

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Jeff Roth

Executive Vice President, D.C. and Maryland

In his role as Vice President of the Vanguard and Craft Beer Divisions, Jeff Roth leads and manages a group of individuals for Breakthru Beverage Illinois to develop and achieve fiscal-year goals.

Previously, Jeff has experience as Director of Wines at Empire Merchants in New York City; Director of on-premise sales for the Wine Merchants of Connecticut; Field Marketing Manager at E&J Gallo Winery in Connecticut and Rhode Island; Key Account Manager for Reliable Churchill Distributors Baltimore; and Winery Field Marketing Manager Montgomery County Maryland at E&J Gallo Winery. He was also named Director of the year in 2010 for Empire Merchants NYC.

Jeff has a Bachelors degree in History from the College of Charleston and a Masters in Religious Studies from Miami University, Ohio.

Stu Weishaar

Stu Weisshaar
Senior Vice President, Sales & Marketing, Maryland and Washington D.C., United Division

Meghan Hamilton
Vice President, Wine

Headshot of Rob Budke

Rob Budke
Vice President, Trade Development

Headshot of Mike Schneider

Mike Schneider
Vice President, Spirits

Kris Kogelschatz
Vice President, Sales, Aspect

Our Brands

 

This catalog does not reflect inventory or availability. Please reach out to your BBG sales consultant or local office for more information.

 

Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

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