Harpoon Brewery Partners with Breakthru Beverage To Bring Harpoon to Wisconsin

Oct. 18, 2016

Breakthru Beverage and Harpoon Brewery are pleased to announce a new partnership that will bring Harpoon beers to Wisconsin. This is the first new market launch for Harpoon in the US in 8 years. The pioneering craft brewery will introduce its New England-brewed beers, including their beloved Harpoon IPA, to Wisconsin this November.

“We couldn’t be more thrilled about bringing our beer to Wisconsin,” says Harpoon CEO & Co-Founder Dan Kenary. “There’s a fantastic craft beer scene here, and we’re excited to add some New England flavor to it. Drinking beer here over the years, I’ve seen that there are many likeminded beer drinkers out here, who love beer and love life like we do.”

In addition to Harpoon’s flagship IPA, the brewery will introduce their classic winter seasonal Harpoon Winter Warmer and their new year-round Golden Ale, Harpoon Sweet Spot.  Harpoon’s ‘Tis the Seasonal Winter Mix will also be available and will include IPA, Sweet Spot, Winter Warmer, and Vanilla Bean Porter.

“It has been almost a decade since we’ve entered a new market in the US, so we took our time to find the right distributor partner for us in Wisconsin,” Dan added. “We feel really fortunate to have formed this partnership with Breakthru Beverage. They share our enthusiasm for bringing Harpoon into Wisconsin, and a commitment to making sure that our beer is always available and fresh. They also share our love for great beer, so that makes it even better!”

"We are proud to bring Harpoon into the Wisconsin market," said Breakthru Wisconsin VP of Sales Nate Phippen. "Harpoon is one of the leaders that sparked the craft beer renaissance we're currently enjoying. It would be hard to imagine what the craft brewing scene would be like today without them in it."