What's Next? April 2016

Apr. 22, 2016

Whether it’s on the sun deck at the local tap house or on the rooftop for a neighborhood barbecue, spring is the season of patios and fun. Get your business ready with these five tips.

MAKE IT OFFICIAL
For bars and restaurants, make your patio the main attraction, with prominent signage that lets your customers know the patio is ready for them. Consider a launch party to kick off the spring season.

Off premise accounts can mark the changing season with new activations and spring and patio-themed POS pieces. Set the stage for block parties and beach volleyball, and let your customers’ imaginations go wild.

GEAR UP
Consider updating your patio supplies for the season, with everything from umbrellas and pitchers to coasters and Koozies. Fresh warm weather gear is a great way to inspire your customers to start spending more money outside.

MARK YOUR CALENDAR
Be sure you coordinate your orders with the big concerts, sporting events, street festivals and holidays this spring so you don’t run out of stock.

For on premise locations, spring is a wonderful opportunity to bring in bands and other entertainment to help bring in new customers and add value for your regulars.

SPRING FOR A NEW MENU
This is the season of rebirth, renewal and change, and it is a great time to try something new. Consider adding new and unusual seasonal cocktails, or place an order for a brand new innovation just for spring. Giving your customers something new will help to keep their interest and broaden their horizons.

SOCIAL OCCASION
Make sure you get your patio and all your spring-time shenanigans up on your social media channels. Let your customers see how much fun you’re having, and share updated information on hours, menus and available products.

Talk to your Breakthru Beverage Sales Consultant for more information about how to make your spring a hit.