SevenFifty Enters into National Partnership with Breakthru Beverage Group
Mar. 1, 2017
New York, NY – Beverage alcohol trade platform SevenFifty today announced that it has signed an agreement with Breakthru Beverage Group to provide its online beverage alcohol trade platform to Breakthru’s sales force.
The SevenFifty platform gives on and off premise buyers access to information about Breakthru’s entire portfolio, including wholesale pricing, availability and detailed product information. In addition to increasing the online visibility of Breakthru’s portfolio, SevenFifty will also streamline the ordering process by further connecting Breakthru’s sales representatives and customers through its Online Order Management platform.
“We are excited to publish our portfolio on SevenFifty and to provide our customers with greater online access to it. We also look forward to arming our sales associates with the platform’s tools and information to help them provide an even greater level of service to our customers,” said Executive Vice President of Commercial Brian Albenze. He added, “Innovation is key to our efforts to lead the industry with a salesforce known for being smart, efficient and nimble.”
SevenFifty COO and Co-Founder Gianfranco Verga said, “We look forward to partnering with Breakthru. Representing thousands of wine, spirits, and beer brands across 15 states, Breakthru is a gold standard in distributor operations. This alliance will enhance Breakthru’s associates’ communications with buyers. Likewise, buyers on SevenFifty will have greater access to one of the largest portfolios in the U.S., making browsing and ordering a more seamless experience.”
Buyers in restaurants, bars and retail shops of all kinds will also benefit from the addition of Breakthru’s portfolio. Devon Broglie, global beverage buyer for Whole Foods Market, also commented on the announcement. “SevenFifty provides an invaluable resource to our regional and store buyers to keep them connected to what is available in every market. Breakthru is the most forward-thinking and innovative player I’ve seen in the distribution landscape. I am happy to see that the Breakthru portfolio will now be visible to our buyers on SevenFifty,” said Broglie.
About Breakthru Beverage Group
Breakthru Beverage was formed by joining substantial holdings of The Charmer Sunbelt Group and Wirtz Beverage Group. The company employs more than 7,000 associates and has operations across the US and Canada. For more information, visit BreakthruBev.com.
About SevenFifty Technologies
SevenFifty is a website that connects the beverage alcohol trade on one easy-to-use platform that makes browsing distributor portfolios, communicating with your reps, and submitting orders incredibly easy. SevenFifty is used by over 40,000 restaurant, bar, and retail buyers across the country, and is available in 35 states and growing. For more information, please visit sevenfifty.com.