This summer, while the rest of the planet loses its collective mind over the intense competition at the 2018 World Cup, American football/soccer fans are left out in the cold for the first time in decades, as our national team failed to qualify for this year’s tournament. However, out of the darkness, there comes a ray of hope for American sports fans: Iceland. This year marks their first, unlikely, appearance at the tournament, and Reyka Vodka is inviting any and all disenchanted U.S. fans to take up the Icelandic colors (which, conveniently, are red, white and blue) and cheer on this scrappy team of Vikings.
Reyka has an online store, Reyka.com, with a full array of gear ready for consumers and businesses to show their support of Team Iceland: everything from t-shirts, wristbands, headbands and scarves to flags and temporary "Go Iceland" tattoos. Reyka also has a line of “Go Iceland” pint glasses and koozies, and other team paraphernalia such as banners and bumper stickers.
In its first match of the tournament, Team Iceland managed a draw against perennial powerhouse Argentina, stopping hall of famer Lionel Messi and raising excitement for their upcoming matches. Iceland is the smallest nation to ever field a squad in the World Cup, and already they are exceeding expectations for the tournament.
"Team Iceland put a smile on many faces when they made the World Cup,” said Trevor Schneider, Ambassador for Reyka Vodka, “and as a product made proudly in, and of, Iceland, we at Reyka Vodka want to celebrate our island nation and share the joy of the sport." He added "games are always more fun when sharing the experience with friends and fans, while rooting for one's favorite team. Just because the U.S. team is not participating in the big tournament doesn't mean those fans should be benched and miss out on the fun."
Just as Team Iceland is winning over fans, Reyka Vodka has an incredible reputation with consumers. The award-winning Reyka is a vodka unlike any other, from a place unlike any other, that celebrates the unique culture and people of its homeland. According to a statement from the company, Reyka Vodka takes its inspiration from the country's natural resources, like glacial spring water, lava rock filtration, and geo-thermal energy, and is distilled in a rare Carter-Head Still in preciously small batches to ensure the utmost quality in every bottle.
"We are looking forward to watching our other favorite red, white and blue team go all the way this year, and hope fans of Team USA will join us in donning 'Go Iceland' gear and cheer on Team Iceland," added Schneider. "Hopefully, when they win, we can raise a glass in celebration and lead the world in the largest Viking chant ever!"
Here at Breakthru we will be following Team Iceland throughout the tournament, and we are proud to partner with Reyka Vodka throughout the year. Ask your Breakthru Sales Consultant how your business can leverage Team Iceland and Reyka to give your World Cup sales a solid win.