Q Drinks And Breakthru Beverage Group Forge National Partnership Pioneering New Position for Carbonated Mixers in Spirits Industry
Sep. 27, 2016
BROOKLYN, NY September 26, 2016 – Q Drinks, maker of spectacular carbonated mixers, today announced a national partnership with Breakthru Beverage Group, one of the nation’s premier beverage distributors. The partnership gives Q Drinks the same powerful level of distribution and promotion channels in liquor stores, bars, restaurants, and hotels as those enjoyed by top spirits brands. The agreement also reflects the premiumization of cocktail culture nationwide where top accounts and their customers are demanding superior carbonated mixers crafted for the premium spirits that currently dominate industry growth.
“A typical mixed drink is two-thirds mixer. And only carefully crafted carbonated mixers can showcase the quality of the premium spirits more and more people are drinking” says Jordan Silbert, Founder and CEO of Q Drinks. “As premium spirits continue to lead industry growth, Q Drinks and Breakthru Beverage Group will provide the highest quality products to enable bars, restaurants, and liquor stores to better serve their customers.”
The national partnership gives accounts an ideal opportunity to cross promote popular premium spirits with Q Drinks’ spectacular carbonated mixers, increasing customer satisfaction and profits through all spirit industry distribution channels. Q Drinks begins its launch next month in Breakthru Beverage Group markets, which include 13 states and Washington DC.
“We are thrilled to partner with Q Drinks. Their super premium portfolio brings new opportunities for us in the growing carbonated mixers category and in our efforts to innovate and provide value for our customers,” says Greg Baird, President and CEO of Breakthru Beverage Group.
This innovative partnership is part of a new go-to-market strategy spearheaded by Ted Roman, who recently joined Q Drinks as Executive Vice President. Prior to Q Drinks, Roman led U.S. sales for William Grant & Sons and Pernod Ricard.
“Industry trends show premiumization is here to stay” says Roman. “And Q Drinks is the super premium mixer line to perfect the carbonated cocktail experience. I am truly excited about building our brand and our business with the Breakthru Beverage Group team.”
About Q Drinks
Q Drinks makes the world’s best carbonated mixers – spectacular beverages crafted in Brooklyn with authenitic ingredients, more carbonation, and much less sugar in order to perfectly complement the world’s finest spirits. Our tonic water, ginger beer, and other flavors are proudly carried by many of America’s best restaurants, bars, and retailers. For more information, please visit www.QDrinks.com or call 718.398.6642.
About Breakthru Beverage Group
Breakthru Beverage was formed by joining substantial holdings of The Charmer Sunbelt Group and Wirtz Beverage Group. The company employs more than 7,000 associates and with its affiliates has operations across the US and Canada. For more information, visit
www.breakthrubev.com.