New Amsterdam Vodka is great over ice. So great, in fact, that it’s now an official sponsor of the National Hockey League. The beloved brand from E&J Gallo is the first vodka brand to ever sponsor the NHL, breaking new ground (or ice), to reach consumers nationwide with New Amsterdam’s message of high-quality, affordable vodka, perfect for cocktails or on the rocks. With this multi-year deal, New Amsterdam’s programming will have unprecedented access to hockey fans throughout the season.
Michael Sachs, director of marketing for New Amsterdam Spirits, promoted the deal in a recent statement from the company, saying, “When you have an uncompromising passion and a competitive spirit, you can achieve great things. This is the philosophy behind our award-winning vodka.”
He added, “The NHL encompasses this same winning philosophy by putting it all on the ice every night, resulting in a league with robust competitive traditions and the toughest, most exciting athletes in the world. We are thrilled to bring these two hard-working brands together, which will lead to a winning partnership.”
Throughout the 2018-19 season, New Amsterdam Vodka will be integrated into the NHL in several exciting ways, including in-game activations, a media campaign across other NHL partners, New Amsterdam brand signage at the Stanley Cup Playoff and Final games as well as restaurant and bar visibility. Consumers will also have access to co-branded New Amsterdam merchandise and will have opportunities to win tickets to games and other NHL events.
In addition to its league-wide presence, New Amsterdam is also set to expand into local NHL team sponsorships, targeting local markets as well as the national audience.
David Lehanski, NHL senior vice president of business development and global partnerships, said in a recent statement, “New Amsterdam Vodka is a strong brand and one of the world’s fastest growing distilled spirits. Through this partnership, we will collaborate to develop meaningful connections around compelling NHL experiences.”
Is your business ready to capitalize on New Amsterdam’s power play? Talk to your Breakthru Sales Consultant today to place your New Amsterdam order today.