Breakthru Beverage Nevada

Welcome To

Breakthru Beverage Nevada

Breakthru Beverage Nevada is a statewide leader in the distribution of fine wine, spirits and beer. Formerly operating as Wirtz Beverage Nevada, the company boasts an experienced sales force and long-term investments in technology solutions that make Breakthru Beverage Nevada’s portfolio available from the Las Vegas strip to the rural enclaves of the state.

Leadership

Supporting the company's core operations and strategic vision is the Breakthru Beverage leadership team.

Joseph Marotta

Joseph Marotta

President, West Region

Joseph Marotta, President West Region of Breakthru Beverage Group, oversees the company’s operations in Arizona, Colorado and Nevada. His responsibilities also include aligning state initiatives with the corporate vision and strategy.

Previously, Joe served as President and CEO of Beverage Distributors – Charmer Sunbelt Group’s Colorado operation.  The Colorado business has grown and expanded it’s TBA business with an increased focus on the craft category.

Prior to Beverage Distributors, Joe spent 12 years with Charmer Sunbelt’s affiliated operation in Florida: Premier Beverage Company. There he held the positions of General Sales Manager, Managing Director and Executive Vice President.

Joe’s career in the industry spans over 29 years and he has held various positions at multiple companies, which include McKesson Wine and Spirits and E&J Gallo Winery.

Joe has served on the boards of the Las Olas Association, Riverwalk Trust and Florida’s largest annual event, the Winterfest Boat Parade. He currently serves on the board of the Latin American Educational Foundation in Denver.

Joe holds a Bachelor of Science degree in business from the University of Florida, as well as an Executive Finance degree from Harvard University.

Scott Blazek

Scott Blazek

Senior Vice President, Nevada

As Senior Vice President of Breakthru Beverage Nevada, Scott Blazek oversees the company’s Las Vegas and Reno operations.

A 20-year veteran of the beverage industry, Scott is responsible for bringing strategic direction and focus to Nevada’s sales and marketing teams. In addition, Scott manages the company’s brand portfolio with a commitment to expand its statewide reach while continuing to grow market share with the existing Breakthru Beverage customer base. His career has been defined by his ability to create strategic partnerships at the supplier and account level, as well as his aptitude for building high-performing teams that are able to continuously deliver flawless execution in the marketplace.

Scott joined Breakthru Beverage, formerly know as Wirtz Beverage, from Heineken USA where he was the National Senior Vice President of Sales. Prior to joining Heineken, Scott spent 10 years at Diageo, serving in a number of capacities, gaining a wide array of experience with increasing responsibility across all three portfolios, including beer, wine and spirits.

He is a graduate of Northern Illinois University as well as an MBA recipient form St. Joseph’s University – Haub School of Business.

Experts

Across the country, we employ the industry's most premier specialists. Their expertise and talents far-reaching and diverse, scale the full complement of beer, wine and spirits.

Andrew Pollard

Andrew Pollard
Beverage Development Specialist

Drew Levinson

Drew Levinson
Corporate Vice President of Business Development

Mike Doyle

Mike Doyle
Beverage Development Specialist

Aya Nomoto

Aya Nomoto
Sake & Asian Portfolio Manager

Katie Prindl

Kate Prindl
New Accounts Manager

Henry Davar

Henry Davar
Business Development Manager - Wine

Jeremy Merritt

Jeremy Merritt
Craft Spirit Specialist

Mike Tadich

Mike Tadich
Italian Wine Portfolio Manager

Michael Shetler

Michael Shetler
Craft Beer Specialist

Mike Majano

Mike Majano
Craft Beer Specialist

Sabrina Sanders

Sabrina Sanders
Craft Brand Manager – Northern NV

Alchemy Room

Breakthru Beverage Nevada is home to the original Alchemy Room, a cutting-edge beverage education and development lab. The first-class facility is known industry-wide for hosting special events, trainings, demonstrations, recipe tastings, cocktail competitions, product kick-offs and so much more. The Alchemy Room translates the brands you love into an experience.

Our Brands

Whether looking for wine, spirits or beer, we've got what you need. Peruse our portfolio of the most eclectic, sought-after and best-tasting beverages around.

See Brands 

Wine

Spirits

Beer

Craft

Japanese Beverage

Non-Alcoholic

Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

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