Many up-and-coming wine varietals are inspired by a French innovation. Honing a knowledge of France’s contributions to the industry can provide you with the tools to lead customers in their exploration of your wine section and keep them coming back for future discoveries.
“France is the mother ship for modern wine,” said Peter Plaehn, Breakthru Beverage Wine Specialist. “Whether your customer is looking for a red, white, rosé, sparkling or a sweet wine, there's a French bottle that fits the bill.”
According to Wine Folly, France’s influence on the US wine market has done a lot of the work for you as many of the country’s archetypal varietals are familiar to the American wine consumer. The online guide offers a helpful look at how a consumer armed with a basic understanding of their preferences can explore new areas of the French wine world.
“There's almost nothing in the wine world France didn't do first,” said Plaehn. “No matter how spectacular a New World bottle is it will always be compared to the French equivalent."
Consider highlighting these fine French wines at your establishment. Contact your Sales Consultant for more information about our portfolio offerings.
Many up-and-coming wine varietals are inspired by a French innovation. Honing a knowledge of France’s contributions to the industry can provide you with the tools to lead customers in their exploration of your wine section and keep them coming back for future discoveries.
“France is the mothership for modern wine,” said Peter Plaehn, Wirtz Beverage Wine Specialist. “Whether your customer is looking for a red, white, rosé, sparkling or a sweet wine, there's a French bottle that fits the bill.”
According to Wine Folly, France’s influence on the US wine market has done a lot of the work for you as many of the country’s archetypal varietals are familiar to the American wine consumer. The online guide offers a helpful look at how a consumer armed with a basic understanding of their preferences can explore new areas of the French wine world.
“There's almost nothing in the wine world France didn't do first,” said Plaehn. “It's the mother ship for modern wine. No matter how spectacular a New World bottle is it will always be compared to the French equivalent."
Consider highlighting these fine French wines at your establishment. Contact your Sales Consultant for more information about our portfolio offerings.
Many up-and-coming wine varietals are inspired by a French innovation. Honing a knowledge of France’s contributions to the industry can provide you with the tools to lead customers in their exploration of your wine section and keep them coming back for future discoveries.
“France is the mothership for modern wine,” said Peter Plaehn, Wirtz Beverage Wine Specialist. “Whether your customer is looking for a red, white, rosé, sparkling or a sweet wine, there's a French bottle that fits the bill.”
According to Wine Folly, France’s influence on the US wine market has done a lot of the work for you as many of the country’s archetypal varietals are familiar to the American wine consumer. The online guide offers a helpful look at how a consumer armed with a basic understanding of their preferences can explore new areas of the French wine world.
“There's almost nothing in the wine world France didn't do first,” said Plaehn. “It's the mother ship for modern wine. No matter how spectacular a New World bottle is it will always be compared to the French equivalent."
Consider highlighting these fine French wines at your establishment. Contact your Sales Consultant for more information about our portfolio offerings.