The Ultimate Blackhawks Experience
Dec. 28, 2016
The Blackhawks are well into their season and they’re not slowing down! Not everyone can make it to the United Center for the games, but with more than 300 Official Blackhawks Bars throughout the region, customers are able to enjoy the games – and themselves – at Blackhawks-themed locations.
As part of the Official Blackhawks Bar program, you’re able to differentiate yourself from the thousands of other bars in the Chicagoland area by airing each Hawks game and by highlighting drink features.
Get The Most Out Of The Official Blackhawks Bar Program
An exciting new element this year is the Blackhawks Bar App, which offers fans a rewards program with the potential to win autographed merchandise, behind-the-scenes VIP experiences and more. This is a great way to engage fans and build loyalty amongst your customers. For more information on the app and instructions on how to use it, visit the Blackhawks website.
Enhance Your Fans' Experience
- Get Immersive
Turn your bar into the United Center: Make your customers feel as if they’re sitting on the ice. Try using lights that illuminate when the Hawks score; play “Chelsea Dagger” when the puck goes in; show the same videos the Blackhawks play before, during and after the games. Those videos may be downloaded here.
- Get social
Share photos on social media related to game days in your bar. Snap a picture of your bar decked out with Blackhawks paraphernalia; post a photo of fans cheering on the game. Invite your customers to join in on the fun by posting their own photos on social media and tagging your bar.
- Get creative
Think outside of the box – whether that be in your decorations or how you interact with your customers. Offer Hawks-themed drinks with our featured brands, give out Hawks swag to the most enthusiastic fans or try hosting a social media competition – the most creative photo posted to social media by the end of the night wins Hawks gear or a featured drink.
Blackhawks Digital Assets
The Blackhawks have created a digital library stocked full of assets to help amplify your customers’ game watching experience. Visit this website to download resources including Blackhawks-themed audio clips, images, animated gifs, songs, snapchat filters and numerous videos including player profiles.
Browse The Brands
 |
This year, Ketel One was voted the No. 1 best-selling vodka by Drink International’s 50 Best Bars Brand Report. The brand distinguishes itself by its four ‘F’s: fragrance, flavor, feel and finish. Using carefully selected European wheat and a combination of modern and traditional distilling techniques, Ketel One is crisp to taste and soft on finish.
|
 |
Jack Daniel’s 150-year-old whiskey is mellowed drop by drop through 10 feet of sugar maple charcoal, then matured in handcrafted barrels, and it doesn’t follow a calendar. It’s only ready when Jack’s tasters say it is. It’s how Jack Daniel himself did it more than a century ago, and it’s still how it’s done today. |
 |
Fireball, the ever popular cinnamon-flavored whisky, boasts that it doesn’t need an introduction. The brand likes to compare drinking its whisky to standing “face-to-face with a fire-breathing dragon who just ate a whisky barrel full of spicy cinnamon.” |
 |
Captain Morgan is a medium-bodied spiced rum with subtle notes of vanilla and caramel. A secret blend of Caribbean rums, this smooth rum has a distinctive and flavorful finish.
|
 |
As one of the world’s finest luxury tequilas, Don Julio prides itself on its attention to quality, craftsmanship and tradition. Each bottle of Don Julio Tequila is made from handpicked, 100% pure Blue Weber Agave plants from the highlands of Jalisco, which give the tequila its mellow, fully developed agave flavor.
|
 |
Red Bull is a high-quality energy drink designed to vitalize your body and mind. Packed full of energizing ingredients, Red Bull is perfect for enjoying on the road, while playing sports or for going out both day and night.
|
 |
Storypoint Vineyards offers a collection of flavorful wines from California's best growing regions. Storypoint Winemaker Aaron Piotter seeks out fruit from distinctive California vineyards, giving each wine a combination of grapes from regions both storied and yet to be discovered – adding a new chapter with each vintage.
|
 |
William Hill Estate Winery creates Chardonnay and Bordeaux varietal wines from California’s most celebrated regions. Beginning with the Estate’s 140-acre benchland vineyard near the Silverado Trail, Winemaker Mark Williams uses grapes from southern Napa, the North Coast and the Central Coast to create a unique offering of wines.
|
 |
Louis M. Martini has been crafting iconic Cabernet wines from Northern California's top vineyards for more than 80 years, and is proud to have more than 100 wines with 90+ point scores. The wines celebrate luxury, excellence and enduring legacy. |
Talk to your Breakthru Sales Consultant today about these featured brands!