Welcome To

Breakthru Beverage Illinois

Breakthru Beverage Illinois is the state’s oldest and most established distributor. Formerly known as Wirtz Beverage Illinois, the company began operations out of a single warehouse in 1946, and has since grown to become a flagship distributor. Today, Breakthru Beverage Illinois reaches every corner of the state, utilizes the most innovative technology and employs the industry’s most knowledgeable sales force.

Leadership

Supporting the company's core operations and strategic vision is the Breakthru Beverage leadership team.

David Lockie

David Lockie

President, Midwest Region

David Lockie serves as President Midwest of Breakthru Beverage Group, leading the company’s operations in Illinois, Minnesota, Wisconsin and Pennsylvania. In this role, he drives the regional strategy and aligns priorities with the company’s corporate and strategic vision.

David is a seasoned leader with nearly 32 years of industry experience.  Most recently, he was Senior Vice President of Sales & Marketing for Wirtz Beverage Illinois and Minnesota.  There he successfully led sales strategies including planning, implementation, measurement and supplier acquisition, and was also responsible for the company’s joint venture in Iowa.

Prior to joining Wirtz Beverage, David served as President of Glazer’s Illinois, managing the company’s portfolio on a statewide basis. His experience also includes a tenure as President of Johnson Brothers of Illinois. David is a seasoned integration and change management leader.

He began his career with Romano Brothers, eventually transitioning to E&J Gallo Winery.  At Gallo, David was the Midwest and Mid-Central Division manager of the company, overseeing execution of Gallo’s retail programming and brand standards in each of the respective regions.

David is a graduate of DePauw University.

Matt Wind

Matt Wind

Senior Vice President, Sales & Marketing, Illinois, United Division
Matt Wind serves as Senior Vice President, Sales & Marketing for Breakthru Beverage Illinois. The industry veteran brings more than 20 years of experience to this role.

Matt’s seasoned history includes Vice President Sales & Marketing, Director of Corporate Accounts, Director of On Premise and Director of Off Premise General Market for Wirtz Beverage Illinois. His leadership supported many achievements and the overall success of Wirtz Beverage Illinois’ Regal Division.

Mike Shiffer

Michael Shiffer

Vice President Sales, Illinois, Avant Division

As Vice President of the Avant & Premier Division, Shiffer’s team is responsible for driving sales performance of all Breakthru Beverage IL suppliers in some of the most specialized accounts in the state.  He is also tasked with properly aligning with Trade Development and building long-lasting relationships with customers and suppliers.
Prior to this role, he served as Director of the Horizon Division for Wirtz Beverage IL, where he led the team to peak performance year-over-year.  The Horizon Division covers Chicagoland, Heartland and encompasses several teams that represent all WBI suppliers.

Prior to his time with Wirtz Beverage, Shiffer spent time with multiple distributors as well as the E&J Gallo Winery, where we worked as Field Marketing Manager, Division Manager and Director of Customer Development.

Shiffer began his career in the alcohol beverage industry immediately after graduating from the University of Iowa.

Jeff Roth

Jeff Roth

Vice President, Sales, Illinois, Vanguard Division

In his role as Vice President of the Vanguard and Craft Beer Divisions, Jeff Roth leads and manages a group of individuals for Breakthru Beverage Illinois to develop and achieve fiscal-year goals.

Previously, Jeff has experience as Director of Wines at Empire Merchants in New York City; Director of on-premise sales for the Wine Merchants of Connecticut; Field Marketing Manager at E&J Gallo Winery in Connecticut and Rhode Island; Key Account Manager for Reliable Churchill Distributors Baltimore; and Winery Field Marketing Manager Montgomery County Maryland at E&J Gallo Winery. He was also named Director of the year in 2010 for Empire Merchants NYC.

Jeff has a Bachelors degree in History from the College of Charleston and a Masters in Religious Studies from Miami University, Ohio.

Al Bruni

Al Bruni

Vice President, Sales, Illinois, Spectrum Spirits Division

As a veteran of the beverage alcohol industry for over 20 years, Al Bruni joined Wirtz Beverage Illinois in 2011 as the VP for the Alliance Division. In that role, he was responsible for building and overseeing the division.

In January of 2013, Al transitioned into his current role as VP of Sales and Marketing Spectrum Division: Spirits for Breakthru Beverage IL where he is responsible for over 55 key spirit suppliers. Al also manages the Summit and Horizon sales division, as well as the Illinois shared divisions.

Previously, Al spent 20 years with Bacardi USA where he held in various sales management roles in 11 different states throughout the USA.

Al is a graduate of The University of Miami.

Steve Lesak

Steve Lesak

Vice President, Sales, Illinois, Spectrum Wine Division

In his role as Vice President of Sales for the Spectrum Wine Division at Breakthru Beverage Illinois, Steve Lesak is responsible for over 60 suppliers, 3.6 million cases and $220 million dollars in sales annually.


He has over 26 years of experience with both distributors and suppliers such as: Romano Brothers Beverage Company, Johnson Brothers Liquor Company, Glazers Distributing, and The E&J Gallo Winery.

Steve has a Bachelors of Science in Management from Northern Illinois University.

Experts

Across the country, we employ the industry's most premier specialists. Their expertise and talents far-reaching and diverse, scale the full complement of beer, wine and spirits.

Eric Hay

Eric Hay
Beverage Development Manager

Eric Swanson

Eric Swanson
Director of Sake

Fine Wine Specialist

Jeff Anderson
Fine Wine Specialist

Matt Schneider

Matt Schneider
Fine Wine Specialist

Sasa Sinanagic

Sasa Sinanagic
Fine Wine Specialist

Jen Tietz

Jen Tietz
Fine Wine Specialist

Dave Kahle

Dave Kahle
Craft Beer Specialist

Sally Selwan

Sally Selwan
Craft Beer Specialist

Eric Mersch

Eric Mersch
Channel Manager, Craft Spirits

Nate Howell

Nate Howell
Craft Spirit Specialist

Brian Roman

Brian Roman
Craft Spirit Specialist

Alchemy Room

Alchemy Room

Within Breakthru Beverage Illinois’ 600,000 square foot warehouse you can step into the Alchemy Room, a bartender’s playground equipped with cutting-edge beverage tools that serves as a development lab. The Alchemy Room aims to progress the bartending craft with state-of-the-art appliances, bar tools, and the world’s best products, it is the perfect place to host trainings, tastings, and industry events.

Our Brands

Whether looking for wine, spirits or beer, we've got what you need. Peruse our portfolio of the most eclectic, sought-after and best-tasting beverages around.

See Brands 

Wine

Spirits

Beer

Craft

Japanese Beverage

Non-Alcoholic

Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

Contact Us