President Midwest Region
David Lockie serves as President Midwest of Breakthru Beverage Group, leading the company’s operations in Illinois, Minnesota, Wisconsin and Pennsylvania. In this role, he drives the regional strategy and aligns priorities with the company’s corporate and strategic vision.
David is a seasoned leader with nearly 32 years of industry experience. Most recently, he was Senior Vice President of Sales & Marketing for Wirtz Beverage Illinois and Minnesota. There he successfully led sales strategies including planning, implementation, measurement and supplier acquisition, and was also responsible for the company’s joint venture in Iowa.
Prior to joining Wirtz Beverage, David served as President of Glazer’s Illinois, managing the company’s portfolio on a statewide basis. His experience also includes a tenure as President of Johnson Brothers of Illinois. David is a seasoned integration and change management leader.
He began his career with Romano Brothers, eventually transitioning to E&J Gallo Winery. At Gallo, David was the Midwest and Mid-Central Division manager of the company, overseeing execution of Gallo’s retail programming and brand standards in each of the respective regions.
David is a graduate of DePauw University.
Senior Vice President, Sales & Marketing Regal Diageo Division
Matt Wind serves as Senior Vice President, Sales & Marketing for Breakthru Beverage Illinois. The industry veteran brings more than 20 years of experience to this role.
Matt’s seasoned history includes Vice President Sales & Marketing, Director of Corporate Accounts, Director of On Premise and Director of Off Premise General Market for Wirtz Beverage Illinois. His leadership supported many achievements and the overall success of Wirtz Beverage Illinois’ Regal Division.
Chief Sales Officer Diageo & Moët Hennessy
As a 30 year veteran of the beverage alcohol industry, Julian Burzynski serves as Breakthru Beverage Group’s Chief Sales Officer for Diageo and Moët Hennessy. Julian oversees the portfolio's dedicated selling divisions across the Breakthru Beverage markets, and leads the company’s international affiliate, Wirtz Beverage Canada.
During his tenure with Wirtz Beverage, Julian held multiple positions most recently serving as Executive Vice President for Diageo. He has been instrumental in the company’s international expansion as Diageo’s exclusive broker throughout Canada. He led Wirtz Beverage through the building of new facilities, implementation and integration of new technologies, mergers and acquisitions and the development of new supplier partnerships. Additionally, Julian helped to align the company’s route-to-market approach nationwide and drove the business to impressive year-over-year growth.
Prior to joining the company, Julian worked in senior management at Diageo and the J. Lewis Cooper Company. He is a graduate of Ferris State University.