Welcome To

Breakthru Beverage Illinois

Breakthru Beverage Illinois is the state’s oldest and most established distributor. Formerly known as Wirtz Beverage Illinois, the company began operations out of a single warehouse in 1946, and has since grown to become a flagship distributor. Today, Breakthru Beverage Illinois reaches every corner of the state, utilizes the most innovative technology and employs the industry’s most knowledgeable sales force.

Leadership

Supporting the company's core operations and strategic vision is the Breakthru Beverage Group leadership team.

David Lockie

David Lockie

President Midwest Region

David Lockie serves as President Midwest of Breakthru Beverage Group, leading the company’s operations in Illinois, Minnesota, Wisconsin and Pennsylvania. In this role, he drives the regional strategy and aligns priorities with the company’s corporate and strategic vision.

David is a seasoned leader with nearly 32 years of industry experience.  Most recently, he was Senior Vice President of Sales & Marketing for Wirtz Beverage Illinois and Minnesota.  There he successfully led sales strategies including planning, implementation, measurement and supplier acquisition, and was also responsible for the company’s joint venture in Iowa.

Prior to joining Wirtz Beverage, David served as President of Glazer’s Illinois, managing the company’s portfolio on a statewide basis. His experience also includes a tenure as President of Johnson Brothers of Illinois. David is a seasoned integration and change management leader.

He began his career with Romano Brothers, eventually transitioning to E&J Gallo Winery.  At Gallo, David was the Midwest and Mid-Central Division manager of the company, overseeing execution of Gallo’s retail programming and brand standards in each of the respective regions.

David is a graduate of DePauw University.

Matt Wind

Matt Wind

Senior Vice President, Sales & Marketing Regal Diageo Division
Matt Wind serves as Senior Vice President, Sales & Marketing for Breakthru Beverage Illinois. The industry veteran brings more than 20 years of experience to this role.

Matt’s seasoned history includes Vice President Sales & Marketing, Director of Corporate Accounts, Director of On Premise and Director of Off Premise General Market for Wirtz Beverage Illinois. His leadership supported many achievements and the overall success of Wirtz Beverage Illinois’ Regal Division.

Julian Burzynski

Julian Burzynski

Chief Sales Officer Diageo & Moët Hennessy

As a 30 year veteran of the beverage alcohol industry, Julian Burzynski serves as Breakthru Beverage Group’s Chief Sales Officer for Diageo and Moët Hennessy. Julian oversees the portfolio's dedicated selling divisions across the Breakthru Beverage markets, and leads the company’s international affiliate, Wirtz Beverage Canada.

During his tenure with Wirtz Beverage, Julian held multiple positions most recently serving as Executive Vice President for Diageo. He has been instrumental in the company’s international expansion as Diageo’s exclusive broker throughout Canada. He led Wirtz Beverage through the building of new facilities, implementation and integration of new technologies, mergers and acquisitions and the development of new supplier partnerships. Additionally, Julian helped to align the company’s route-to-market approach nationwide and drove the business to impressive year-over-year growth.

Prior to joining the company, Julian worked in senior management at Diageo and the J. Lewis Cooper Company. He is a graduate of Ferris State University.


Experts

Across the country, we employ the industry's most premier specialists. Their expertise and talents far-reaching and diverse, scale the full complement of beer, wine and spirits.

Eric Hay

Eric Hay
Beverage Development Manager

Johnny Costello

Johnny Costello
Beverage Development Specialist

Eric Swanson

Eric Swanson
Director of Sake

Fine Wine Specialist

Jeff Anderson
Fine Wine Specialist

Matt Schneider

Matt Schneider
Fine Wine Specialist

Sasa Sinanagic

Sasa Sinanagic
Fine Wine Specialist

Jen Tietz

Jen Tietz
Fine Wine Specialist

Dave Kahle

Dave Kahle
Craft Beer Specialist

Garret Sweet

Garrett Sweet
Craft Beer Specialist

Sally Selwan

Sally Selwan
Craft Beer Specialist

Jason Griffin

Jason Griffin
Business Manager, Craft Spirits

Eric Mersch

Eric Mersch
Channel Manager, Craft Spirits

Nate Howell

Nate Howell
Craft Spirit Specialist

Srikant Rao

Srikant Rao
Craft Spirit Specialist

Brian Roman

Brian Roman
Craft Spirit Specialist

Alchemy Room

Within Breakthru Beverage Illinois’ 600,000 square foot warehouse you can step into the Alchemy Room, a bartender’s playground equipped with cutting-edge beverage tools that serves as a development lab. The Alchemy Room aims to progress the bartending craft with state-of-the-art appliances, bar tools, and the world’s best products, it is the perfect place to host trainings, tastings, and industry events.

Our Brands

Whether looking for wine, spirits or beer, we've got what you need. Peruse our portfolio of the most eclectic, sought-after and best-tasting beverages around.

See Brands 

Wine

Spirits

Beer

Craft

Japanese Beverage

Non-Alcoholic

Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

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