Breakthru Beverage Arizona Serves as Wine and Spirits Provider for PGA’s Waste Management Phoenix Open


For the 14th year in a row, Breakthru Beverage Arizona served as the preferred wine and spirits provider for the Waste Management Phoenix Open, billed as the PGA Tour’s “Greatest Show on Grass.” The venue, which describes as the “largest gallery in golf,” is a prime showcase for the alcohol industry’s top brands.


“We were thrilled to once again offer some of the alcohol industry’s most sought-after brands to the greatest fans in golf,” said Breakthru Beverage Arizona Executive Vice President, Sales and Marketing, Gary Lederer. “The Waste Management Phoenix Open continues to be a premiere platform for our supplier partners to connect with consumers in an engaging way that re-energizes loyal fans of the brands, as well as forging brand affinity with new fans.”


There were ample amounts of golf, wine and spirits fans in attendance during the tournament’s run, with a record crowd of more than 655,000 on hand to see Hideki Matsuyama repeat as champion.


We want to give a huge thanks to our supplier partners: Brown-Forman, Diageo and E. & J. Gallo Winery.

And a big thank you to our great brand partners: Jack Daniel's Tennessee Whiskey, William Hill Estate, Crown Royal, Don Julio Tequila, Tequila Herradura, Captain Morgan, Red Bull, Deep Eddy Vodka, Ketel One, Finlandia Vodka, La Marca Prosecco, Belvedere Vodka, el Jimador Tequila, New Amsterdam Spirits, Baileys, Chandon USA, King Estate Winery, Johnnie Walker, Ron Zacapa, Woodford Reserve, Glenmorangie and Tanqueray.


To view all of the brand activations, as well as golf action, from this year’s Waste Management Phoenix Open, please click on the image below.  2017 Waste Management Phoenix Open
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