Breakthru Beverage South Carolina

Welcome To

Breakthru Beverage South Carolina

Breakthru Beverage South Carolina is a progressive company serving customers through distribution locations in Columbia, Greenville, Charleston, Myrtle Beach and Hilton Head. Formerly known as Ben Arnold Beverage Company, the organization was formed in 1935 and is the largest beverage distributors in the state.


Supporting the company's core operations and strategic vision are the Breakthru Beverage leadership team.

Bob Drinon

Bob Drinon

President, South Region

Bob Drinon is Regional President of Breakthru Beverage Group’s South Region.  His responsibilities include aligning market strategies between the company’s operations in Florida, South Carolina and Virginia.  He also serves as President for Breakthru Beverage Florida. 

Bob previously served as the President and CEO of Premier Beverage, Charmer Sunbelt Group’s Florida operation, since 2004. During his tenure at Premier Beverage, Bob held multiple leadership positions, including Executive Vice President, Managing Director and General Sales Manager.  

His career in the beverage industry spans over 30 years, with the last 21 years spent working with the Charmer Sunbelt Group. Prior to that, he held positions at Blair Importers and Carillon Importers.  

Bob is a member of the Florida Chamber of Commerce, Broward Workshop, and CEO Council Member of the Greater Fort Lauderdale Alliance.  He is also an avid supporter of several charities including the Cystic Fibrosis Foundation, Junior Achievement, and Memorial Sloane Kettering Cancer Center. 

He holds a Bachelor of Science degree in business from Arizona State University and an executive master's degree in business administration from Harvard University.

Sean O'Connor

Sean O'Connor

President, South Carolina
Sean Thomas O’Connor brings nearly 28 years of beverage alcohol-industry experience to his role as President of Breakthru Beverage South Carolina. Prior to joining Breakthru Beverage, Sean spent 24 years with Brown-Forman in a variety of sales, marketing and executive leadership roles. Prior to joining Breakthru Beverage Sean served as both Senior Vice President and National Sales Director for North America.

Sean serves as current President of the South Carolina Wine and Spirits Wholesalers Association. He is a Board Member at the Cardinal Newman School in Columbia as well as President of the booster club.

Sean is a graduate of Marietta College in Ohio with a Certificate in Management from the John D. Anderson School of Business of the University of California.

Barry Thompson

Barry Thompson
Vice President, South Carolina, United Division


Across the country, we employ the industry's most premier specialists. Their expertise and talents far-reaching and diverse, scale the full complement of wine and spirits.

Craig Locascio, CWE, CSS
Education & Sales Training Director

Joe Ziegler

Joe Ziegler
Whiskey Ambassador

Maria Lehman

Maria Lehman
Tequila Ambassador

Our Brands

Whether looking for wine or spirits, we've got what you need. Peruse our portfolio of the most eclectic, sought-after and best-tasting beverages around.

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Japanese Beverage


Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

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