Breakthru Beverage Florida

Welcome To

Breakthru Beverage Florida

Breakthru Beverage Florida is one of the largest distributors of wine, spirits and non-alcoholic beverages in the state.  Formerly known as Premier Beverage Company, the company serves customers throughout Florida from distribution facilities in Pensacola, Jacksonville, Orlando, Miramar and a state-of-the-art facility in Tampa.

Florida Online Orders 


Supporting the company's core operations and strategic vision is the Breakthru Beverage leadership team.

Bob Drinon

Bob Drinon

President, South Region

Bob Drinon is Regional President of Breakthru Beverage Group’s South Region.  His responsibilities include aligning market strategies between the company’s operations in Florida, South Carolina and Virginia.  He also serves as President for Breakthru Beverage Florida. 

Bob previously served as the President and CEO of Premier Beverage, Charmer Sunbelt Group’s Florida operation, since 2004. During his tenure at Premier Beverage, Bob held multiple leadership positions, including Executive Vice President, Managing Director and General Sales Manager.  

His career in the beverage industry spans over 30 years, with the last 21 years spent working with the Charmer Sunbelt Group. Prior to that, he held positions at Blair Importers and Carillon Importers.  

Bob is a member of the Florida Chamber of Commerce, Broward Workshop, and CEO Council Member of the Greater Fort Lauderdale Alliance.  He is also an avid supporter of several charities including the Cystic Fibrosis Foundation, Junior Achievement, and Memorial Sloane Kettering Cancer Center. 

He holds a Bachelor of Science degree in business from Arizona State University and an executive master's degree in business administration from Harvard University.

Eric Pfeil

Eric Pfeil
Executive Vice President, Florida

Chris Nicolas

Chris Nicolas
Senior Vice President, Florida


Across the country, we employ the industry's most premier specialists. Their expertise and talents far-reaching and diverse, scale the full complement of wine and spirits.

Andrew Mcnamara

Andrew McNamara, MS
Director of Fine Wine, Chairman of the Court of Master Sommeliers

Nick Nistico

Nick Nistico
Beverage Program Specialist

Mixology &Training Center

Within our Ft. Lauderdale facility you can step into our Mixology & Training Center, a bartender’s playground that serves as a development lab for the beverage alcohol trade. Here we aim to progress the bartending craft featuring the world’s best products. It is the perfect place to host trainings, tastings and industry events.

Our Brands

Whether it's wine or spirits, we've got what you need. Peruse our portfolio of the most eclectic, sought-after and best-tasting beverages around.

See Brands 





Japanese Beverage


Become a Customer

Backed with a portfolio that is unrivaled, Breakthru Beverage is proud to call the industry’s elite suppliers our partners. Investments in facilities, technologies and our people ensure best-in-class service of the brands you want, when you need them. Learn more about how we can do business together.

Contact Us