Pop quiz: What do you get when you combine vodka, sparkling wine and a secret blend of fruit nectars?
Answer: The world’s finest sparkling liqueur, Nuvo, and thanks to our partners at Lucas Bols, you can share Nuvo with your customers.
Created in 2007 by Raphael Yakoby of London Group, Nuvo is a pink sparkling liqueur which combines the luxuriousness of bubbly with the premium, refined nature of an aperitif. According to Bols internal research, Nuvo appeals to consumers who wish to enjoy the sophistication, versatility and fun that the brand embodies. It is particularly popular among Latinx consumers, Millennials and women, according to Ashley Elysee, Trade Marketing Manager for Lucas Bols USA. “Nuvo is the world’s first sparkling liqueur,” Elysee told Breakthru. “It doesn’t get much more special than that.”
Elysee recommends enjoying Nuvo chilled, in a Champagne flute, though it is also often consumed chilled on the rocks, or with tequila, vodka or sparkling wine, according to Bols. “It also blends beautifully with our Passoã liqueur to make a fantastic sparkling rosé sangria,” said Elysee.
In 2017, according to a statement from Bols, Nuvo sold approximately 10,000 cases in the U.S., with significant room for expansion as brand awareness increases. To that end, Lucas Bols, the U.S. distributor for Nuvo, is relaunching the brand to consumers, with a primary focus on American markets. Yakoby’s London Group will spearhead strategic marketing, such as social media. Currently, Nuvo is in the spotlight in a slate of music videos from Latinx performers, such as J Alvarez, Paulina Rubio, Pitbull and many others.
See more videos here
Huub van Doorne, CEO Lucas Bols said of the partnership, “We are excited to add Nuvo to our global brands distribution network, starting off in the U.S. Nuvo is a characteristic super premium brand,” adding, “We see ample opportunities for the brand in the U.S.,” and “we look forward to working closely together with Raphael Yakoby, who has a successful track record in building spirits brands.”
Yakoby said, “I am excited about this partnership. Lucas Bols is a great company that understands and embraces the entrepreneurial spirit. I am convinced that together we can successfully develop the Nuvo brand in the coming years.”
To add some sparkle to your liqueur sales, contact your Breakthru Sales Consultant and ask about Nuvo, and the full Bols portfolio, today.