What time is it? It’s lime time, thanks to our friends at Stoli Vodka, because they’ve just released a brand-new innovation, Stoli Lime. It’s the first citrus-flavored vodka in over a decade from Stoli, “the original premium vodka,” and it’s coming in hot with a
96-point platinum rating from the Beverage Testing Institute (BTI), ready to wow consumers with its clear liquid and colorful panoply of tastes.
The BTI called it “a vibrant, playful flavored vodka with killer citrus notes to elevate cocktails.”
We’re calling it the next big thing.
Citrus Situation
According to Difford’s Guide, lime is the single most popular fruit to pair with vodka, as well as the second-most used ingredient in cocktail recipes overall. Consumers have long loved the bright, crisp, unique taste of lime in their cocktails, and for just as long mixologists have had to contend with the temperamental, ephemeral nature of citrus—easily damaged fruit with a frustratingly short shelf life—while incorporating the flavors into an ever-expanding universe of cocktails.
Stoli Lime cuts out the perishable middle-man in this story, bringing the delicious citrus flavor straight into the spirit, allowing mixologists to lime their recipes with freedom and confidence (and less juicing). Look for the sweet, fresh flavor of Stoli Lime to elevate the Gimlet, Vojito (vodka mojito), and the Moscow Mule in particular.
Make Mine Lime
Consumers love lime and the entire world of citrus flavor. According to a recent statement from Mike Oringer, Senior Vice President of Innovation and Trade Marketing for Stoli Group, “the citrus-flavored vodka category [is] growing at 11% and outpacing total vodka by more than 4%,” as consumers find more ways to enjoy the acidic kick citrus delivers. Oringer added, “our goal was to create a refreshing, versatile product to complement some of the most popular cocktails for bars and at-home occasions. Early testing showed that Stoli Lime has a natural taste and consumers prefer it to competitive brands currently on the market. Last year, we introduced Stoli Cucumber, which received a 97-point rating from the BTI, so we are primed for a very green summer."
Our friends at Stoli know how to make a
big impression with consumers, and we know that Stoli Lime will hit a sweet spot for fans of the sour little green fruit. Along with the launch of Stoli Lime, the company is promoting a Cherry Limeade serve as well as a Strawberry Limeade, one that uses equal parts Lime and Stoli Crushed Strawberry, which will surely be big wins for on-premise businesses this summer.
Talk to your Breakthru Sales Consultant about how Stoli’s full range of products can help your grow your sales numbers this summer and all year long.