In what has become a prestigious annual tradition at Breakthru, the Hennessy Society Dinner is a very special occasion where we celebrate our partnership with Moët Hennessy, as well as honor our sales associates who help make the brand a legend in the cognac category.
Last week in New York City, members of our Executive Leadership Team, led by Co-Chairman Charles Merinoff and Executive Vice President Kevin O’Neil, joined leaders from Moët Hennessy to recognize outstanding performances from our United Divisions’ sales associates in successfully driving Hennessy sales, and in a broader sense, driving sales in the entire cognac category.
The reception honored sales associates and managers from eight Breakthru markets for their strong sales numbers last year. Not coincidently, 2018 was a year where the cognac category grew once again, and our associates’ dedication to the building our Hennessy business no doubt contributed to the gains.
“In our third year of this tradition, we have what might be our best performance yet from our United Divisions,” said Cristian Yanez, Vice President of Business Development—United Division, Breakthru Beverage Group. “We are very proud of how our sales teams continue to find innovative ways to build momentum in the cognac category, and the 2019 class couldn’t be more deserving of the prestigious honor of being inducted into the Hennessy Society.”
Congratulations to all the 2019 inductees into the Hennessy Society!
